{"id":108,"date":"2009-10-20T10:23:28","date_gmt":"2009-10-20T10:23:28","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=108"},"modified":"2009-10-20T10:23:28","modified_gmt":"2009-10-20T10:23:28","slug":"google-ad-planner","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=108","title":{"rendered":"Google Ad Planner"},"content":{"rendered":"<div id=\"logcontent_73\" style=\"table-layout:fixed;\">\n<blockquote><p><span style=\"font-size:small;\">Google Ad Planner<\/span><span style=\"font-size:small;\"> \u662f Google 2008\u5e746\u670824\u865f\u767c\u4f48\u7684\u4e00\u500b\u514d\u8cbb\u7684\u5a92\u9ad4\u8a08\u5283\u5de5\u4f5c\uff0c\u5b83\u80fd\u5920\u8aaa\u660e\u5ee3\u544a\u4e3b\u6216\u5ee3\u544a\u4ee3\u7406\u5546\u901a\u904e\u5b9a\u7fa9\u5ee3\u544a\u76ee\u7684\u53d7\u773e\u7684\u4eba\u53e3\u7d71\u8a08\u7279\u5fb5\u548c\u8208\u8da3\u611b\u597d\u5f8c\uff0c\u5feb\u901f\u627e\u51fa\u9019\u4e9b\u53d7\u773e\u6709\u53ef\u80fd\u8a2a\u554f\u7684\u7db2\u7ad9\uff0c\u5f9e\u800c\u4f7f\u5f97\u4ed6\u5011\u501f\u52a9\u9019\u4e9b\u8a0a\u606f\u80fd\u505a\u51fa\u66f4\u52a0\u660e\u667a\u7684\u5ee3\u544a\u6295\u653e\u6c7a\u7b56\u3002<\/span><\/p>\n<h2><span style=\"font-size:small;\">1\u3001Google Ad Planner \u63d0\u4f9b\u7684\u8cc7\u6599\u8cc7\u6599<\/span><\/h2>\n<ul>\n<li><span style=\"font-size:small;\">\u901a \u904e Google Ad Planner\uff0c\u6703\u54e1\u5e7e\u4e4e\u53ef\u4ee5\u67e5\u8a62\u5230\u6240\u6709\u7db2\u7ad9\u7684\u8af8\u591a\u654f\u611f\u8cc7\u6599\u3002\u5927\u81f3 Yahoo\u3001\u767e\u5ea6\u3001\u65b0\u6d6a\u3001\u641c\u72d0\u3001QQ\u3001\u7db2\u6613\u7b49\u5927\u724c\u7db2\u7ad9\uff0c\u5c0f\u81f3\u4e00\u4e9b\u500b\u4eba\u90e8\u843d\u683c\uff0c\u6bd4\u5982\u672c\u7ad9\u3002\u4e0d\u904e Google \u4e0d\u63d0\u4f9b\u5b83\u81ea\u8eab\u516c\u53f8\u65d7\u4e0b\u7db2\u7ad9\u7684\u8cc7\u6599\uff0c\u6bd4\u5982\u67e5\u8a62 Google\u3001Youtube\uff0c\u90fd\u662f\u770b\u4e0d\u5230\u8cc7\u6599\u7684\u3002 <\/span><\/li>\n<li><span style=\"font-size:small;\">\u53ef\u4ee5\u67e5\u8a62\u5230\u7684\u654f\u611f\u5c01\u5305\u62ec\uff1a\u7db2\u7ad9\u6d41\u91cf\uff08UV\u3001PV\u3001\u5230\u9054\u7387\u3001\u7e3d\u8a2a\u554f\u91cf\u3001\u4eba\u5747\u8a2a\u554f\u6b21\u6578\u3001\u4eba\u5747\u505c\u7559\u6642\u9593\uff09\u3001\u8a2a\u5ba2\u7279\u5fb5\uff08\u6027\u5225\u3001\u5e74\u9f61\u3001\u6559\u80b2\u7a0b\u5ea6\u3001\u5bb6\u5ead\u6536\u5165\uff09\u3001\u7db2\u7ad9\u5206\u985e\u3001\u5ee3\u544a\u8a0a\u606f\uff08\u652f\u63f4\u7684\u5ee3\u544a\u985e\u578b\u3001\u65e5\u5e73\u5747\u5c55\u73fe\uff09\u7b49\uff0c\u8cc7\u6599<\/span><span style=\"font-size:small;\">\u4f86\u6e90\u65bc40\u591a\u500b\u570b\u5bb6<\/span><span style=\"font-size:small;\">\uff0c<\/span><span style=\"font-size:small;\">\u4ee530\u5929\u4f5c\u70ba\u4e00\u500b\u7d71\u8a08\u5340\u9593<\/span><span style=\"font-size:small;\">\uff0c<\/span><span style=\"font-size:small;\">\u6bcf30\u5929\u66f4\u65b0\u4e00\u6b21<\/span><span style=\"font-size:small;\">\u3002 <\/span><\/li>\n<li><span style=\"font-size:small;\">Google \u8a8d\u70ba<\/span><span style=\"font-size:small;\">\u56e0\u70ba\u9019\u4e9b\u8cc7\u6599\u662f\u57fa\u65bc\u6d77\u91cf\u7684\u67e5\u8a62\u548c\u7db2\u7ad9\u8cc7\u6599\u800c\u4f30\u7b97\u51fa\u4f86\u7684\uff0c\u5df2\u7d93\u7cbe\u78ba\u5230\u4e86\u53ef\u4ee5\u76f4\u63a5\u62ff\u4f86\u4f9b\u5ee3\u544a\u6c7a\u7b56\u4f7f\u7528\u7684\u7a0b\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<p align=\"center\">\n<h2><span style=\"font-size:small;\">2\u3001Google Ad Planner \u7684\u8cc7\u6599\u4f86\u6e90\u731c\u6e2c<\/span><\/h2>\n<p><span style=\"font-size:small;\">Google \u5c0d Google Ad Planner \u8cc7\u6599\u4f86\u6e90\u7684<\/span><span style=\"font-size:small;\">\u5b98\u65b9\u89e3\u91cb<\/span><span style=\"font-size:small;\">\u4e2d\u5167\u542b\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-size:small;\">\u6574\u5408\u904e\u7684 Google \u641c\u5c0b\u8cc7\u6599 <\/span><\/li>\n<li><span style=\"font-size:small;\">Google Analytics \u7684\u533f\u540d\u8cc7\u6599 <\/span><\/li>\n<li><span style=\"font-size:small;\">\u5176\u4ed6\u5916\u90e8\u7684\u6d88\u8cbb\u8005\u9762\u677f\u8cc7\u6599 <\/span><\/li>\n<li><span style=\"font-size:small;\">\u7b2c\u4e09\u65b9\u5e02\u5834\u7814\u7a76\u6a5f\u69cb\u7684\u8cc7\u6599 <\/span><\/li>\n<li><span style=\"font-size:small;\">Google AdSense \u7684\u8cc7\u6599\uff08\u5b98\u65b9\u89e3\u91cb\u4e2d\u6c92\u6709\u63d0\u53ca\uff0c\u4f46\u662f\u8aaa\u660e\u4e2d<\/span><span style=\"font-size:small;\">\u63d0\u5230<\/span><span style=\"font-size:small;\">\uff09\uff1b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:small;\">\u9664\u4e86\u4e0a\u8ff0\u4f86\u6e90\u5916\uff0c\u7db2\u53cb\u731c\u6e2c\u7684\u5176\u4ed6\u4f86\u6e90\u9084\u6709\uff1a <\/span><\/p>\n<ul>\n<li><span style=\"font-size:small;\">Google Toolbar \u7684\u76e3\u63a7\u8cc7\u6599\uff08\u53c3\u898b\uff1a<\/span><span style=\"font-size:small;\">TechCrunch<\/span><span style=\"font-size:small;\">\u3001<\/span><span style=\"font-size:small;\">search engine land<\/span><span style=\"font-size:small;\">\uff09 <\/span><\/li>\n<li><span style=\"font-size:small;\">Google \u5404\u670d\u52d9\u7684\u6703\u54e1\u5e33\u865f\u8cc7\u6599\uff08\u53c3\u898b\uff1a<\/span><span style=\"font-size:small;\">\u6708\u5149\u90e8\u843d\u683c<\/span><span style=\"font-size:small;\">\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:small;\">Danny Sullivan<\/span><span style=\"font-size:small;\"> \u9084\u7279\u5730\u5c31 Google Ad Planner \u662f\u5426\u4f7f\u7528\u4e86 Toolbar \u7684\u8cc7\u6599\u5411 Google \u6c42\u8b49\uff0c\u5f97\u5230\u7684\u7b54\u8986\u662f\u7121\u53ef\u5949\u544a\uff0c\u56e0\u70ba\u9019\u662f Google \u4e0d\u80fd\u8aaa\u7684\u5bc6\u78bc\uff08secret sauce\uff09\uff0c\u4e0d\u904e Danny Sullivan \u56e0\u6b64\u66f4\u52a0\u78ba\u4fe1 Google Ad Planner \u7528\u4e86 Toolbar \u7684\u8cc7\u6599\u3002<\/span><\/p>\n<h2><span style=\"font-size:small;\">3\u3001\u5c0d Google Ad Planner \u5177\u9ad4\u8cc7\u6599\u7684\u4f86\u6e90\u5206\u6790<\/span><\/h2>\n<p><span style=\"font-size:small;\">\u4e0b\u9762\u7d50\u5408\u5df2\u6709\u8cc7\u6599\uff0c\u6211\u5c0d Google Ad Planner \u7684\u8cc7\u6599\u4f86\u6e90\u9032\u884c\u4e00\u500b\u6bd4\u8f03\u4e3b\u89c0\u7684\u5206\u6790\uff0c\u770b\u770b Google Ad Planner \u63d0\u4f9b\u7684\u5177\u9ad4\u8cc7\u6599\u5927\u6982\u662f\u600e\u9ebc\u4f86\u7684\u3002<\/span><\/p>\n<p><strong><span style=\"font-size:small;\">\u7db2\u7ad9\u6d41\u91cf<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-size:small;\">\u5c07\u7db2\u7ad9\u6309\u7167\u662f\u5426\u4f7f\u7528\u4e86 Google Analytics \u5206\u70ba\u5169\u985e\uff1a <\/span>\n<ul>\n<li><span style=\"font-size:small;\">\u4f7f\u7528\u4e86 Google Analytics \u7684\u7db2\u7ad9\uff08GA \u7db2\u7ad9\uff09 <\/span><\/li>\n<li><span style=\"font-size:small;\">\u767e\u5ea6\u3001Yahoo \u7b49\u4e0d\u6703\u4f7f\u7528 Google Analytics \u7684\u7db2\u7ad9\uff08NGA \u7db2\u7ad9\uff09<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-size:small;\">\u5f9e Toolbar \u7684\u76e3\u63a7\u8cc7\u6599\u4e2d\u53ef\u4ee5\u5f97\u5230\u5927\u90e8\u5206\u7db2\u7ad9\u7684\u521d\u6b65\u6d41\u91cf\uff08TB \u503c\uff09 <\/span><\/li>\n<li><span style=\"font-size:small;\">\u5f9e\u5927\u91cf\u8a2d\u5b9a\u4e86\u300c<\/span><span style=\"font-size:small;\">\u8cc7\u6599\u5171\u4eab<\/span><span style=\"font-size:small;\">\u300d\u7684 Google Analytics \u5e33\u6236\u4e2d\u53ef\u4ee5\u7372\u5f97 GA \u7db2\u7ad9\u7684 GA \u8a2a\u554f\u7d71\u8a08\u8cc7\u6599\uff08GA \u503c\uff0c<\/span><span style=\"font-size:small;\">benchmarking data<\/span><span style=\"font-size:small;\">\uff09\u3002\u7136\u5f8c\u8207\u5b83\u5011\u7684 TB \u503c\u9032\u884c\u5c0d\u6bd4\uff0c\u53ef\u4ee5\u5f97\u5230\u771f\u5be6\u6d41\u91cf\u8207\u521d\u6b65\u6d41\u91cf\u5169\u8005\u5927\u6982\u7684\u6bd4\u503c\uff08GATB \u503c\uff09\uff1b <\/span><\/li>\n<li><span style=\"font-size:small;\">\u6839\u64da TB \u503c\u548c GATB \u503c\uff0cGoogle \u53ef\u4ee5\u4f30\u7b97\u51fa NGA \u7db2\u7ad9\u7684\u771f\u5be6\u6d41\u91cf\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:small;\">\u82e5\u679c\u4e0a\u8ff0\u5047\u8a2d\u6210\u7acb\u7684\u8a71\uff0cGoogle Ad Planner \u7684\u7db2\u7ad9\u6d41\u91cf\u8cc7\u6599\u4e3b\u8981\u4f86\u6e90\u65bc\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-size:small;\">Google Analytics \u7684\u533f\u540d\u8cc7\u6599 <\/span><\/li>\n<li><span style=\"font-size:small;\">Google Toolbar \u7684\u76e3\u63a7\u8cc7\u6599<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-size:small;\">\u8a2a\u5ba2\u7279\u5fb5<\/span><\/strong><\/p>\n<p><span style=\"font-size:small;\">Google Ad Planner \u8aaa\u660e\u4e2d\u8aaa\u660e\u76ee\u524d<\/span><span style=\"font-size:small;\">\u8a2a\u5ba2\u7684\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\u4f86\u6e90<\/span><span style=\"font-size:small;\">\u5167\u542b\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-size:small;\">\u7b2c\u4e09\u65b9\u5e02\u5834\u7814\u7a76\u6a5f\u69cb\u7684\u8cc7\u6599 <\/span><\/li>\n<li><span style=\"font-size:small;\">\u5176\u4ed6\u5916\u90e8\u7684\u6d88\u8cbb\u8005\u9762\u677f\u8cc7\u6599<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:small;\">\u9452\u65bc\u76ee\u524d Google Ad Planner \u78ba\u5be6\u53ea\u80fd\u63d0\u4f9b\u4f86\u81ea\u7f8e\u570b\u7684\u8a2a\u5ba2\u7279\u5fb5\uff0c\u6211\u89ba\u5f97\u4e0a\u8ff0\u8aaa\u6cd5\u662f\u53ef\u4fe1\u7684\u3002<\/span><span style=\"font-size:small;\">\u6708\u5149\u90e8\u843d\u683c\u767c\u73fe<\/span><span style=\"font-size:small;\">\u300c\u4e2d \u6587\u7db2\u7ad9\u7d71\u8a08\u4e2d\uff0c\u4ee5\u6d77\u5916\u7db2\u7ad9\u8f03\u591a\uff0c\u7279\u5225\u662f\u5317\u7f8e\u7684\u4e2d\u6587\u7db2\u7ad9\u5f88\u591a\uff08\u88e1\u9762\u5f88\u591a\u7db2\u7ad9\u5f9e\u570b\u5167\u7121\u6cd5\u8a2a\u554f\uff09\uff0c\u800c\u570b\u5167\u7684\u5f88\u5c11\u300d\uff0c\u51fa\u73fe\u9019\u6a23\u7684\u602a\u73fe\u8c61\u5c31\u662f\u56e0\u70ba Google Ad Planner \u76ee\u524d\u53ea\u5305\u62ec\u7f8e\u570b\u7684\u8a2a\u5ba2\u7279\u5fb5\u8cc7\u6599\u7684\u7de3\u6545\uff0c\u7528\u7f8e\u570b\u7684\u8a2a\u5ba2\u7279\u5fb5\u8cc7\u6599\u53bb\u7be9\u4ed6\u5011\u53ef\u80fd\u8a2a\u554f\u7684\u4e2d\u6587\u7db2\u7ad9\uff0c\u51fa\u4f86\u7684\u81ea\u7136\u662f\u5317\u7f8e\u6703\u54e1\u6bd4\u8f03\u559c\u6b61\u4e0a\u7684\u800c\u5f80\u5f80\u5df2\u7d93\u88ab GFW \u548c\u8ae7\u4e86\u7684\u90a3\u4e9b\u7db2\u7ad9\u3002<\/span><\/p>\n<p><strong><span style=\"font-size:small;\">\u7db2\u7ad9\u5206\u985e<\/span><\/strong><\/p>\n<p><span style=\"font-size:small;\">Google Ad Planner \u8aaa\u660e\u4e2d\u8aaa\u660e\u7db2\u7ad9\u7684<\/span><span style=\"font-size:small;\">\u5206\u985e\u5c6c\u6027\u4e3b\u8981\u662f\u7cfb\u7d71\u81ea\u52d5\u5efa\u7acb<\/span><span style=\"font-size:small;\">\u7684\uff0c<\/span><span style=\"font-size:small;\">\u4fee\u6b63\u8cc7\u6599\u4f86\u6e90\u65bc<\/span><span style=\"font-size:small;\">\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-size:small;\">Google Analytics \u7684\u533f\u540d\u8cc7\u6599<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:small;\">\u9019\u500b\u8aaa\u6cd5\u6bd4\u8f03\u53ef\u4fe1\uff0c\u4e0d\u904e\u6bd4\u8f03\u641e\u7b11\u7684\u662f\u767e\u5ea6\u88ab\u5206\u985e\u70ba\u300cGovernment &amp; Regulatory Bodies\u300d\u3002<\/span><\/p>\n<p><strong><span style=\"font-size:small;\">\u5ee3\u544a\u8a0a\u606f<\/span><\/strong><\/p>\n<p><span style=\"font-size:small;\">\u95dc\u65bc\u7db2\u7ad9\u652f\u63f4\u7684\u5ee3\u544a\u985e\u578b\uff0c\u65e5\u5e73\u5747\u5c55\u73fe\u7b49\u8cc7\u6599\uff0c\u6beb\u7121\u61f8\u5ff5\u61c9\u8a72\u4f86\u6e90\u65bc\uff1a<\/span><\/p>\n<li><span style=\"font-size:small;\">Google AdSense \u7684\u8cc7\u6599<\/span><\/li>\n<\/blockquote>\n<p>Reference from: <a href=\"http:\/\/por.tw\/seo\/rewrite.php\/read-73.html\" target=\"_blank\" rel=\"noopener\">http:\/\/por.tw\/seo\/rewrite.php\/read-73.html<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Ad Planner \u662f Google 2008\u5e746\u670824\u865f\u767c\u4f48\u7684\u4e00\u500b\u514d\u8cbb\u7684\u5a92\u9ad4\u8a08\u5283\u5de5\u4f5c\uff0c\u5b83\u80fd\u5920 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.intentrust.com\/?p=108\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008Google Ad Planner\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/108"}],"collection":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108"}],"version-history":[{"count":0,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/108\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}