{"id":172,"date":"2010-03-31T03:25:46","date_gmt":"2010-03-31T03:25:46","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=172"},"modified":"2010-03-31T03:25:46","modified_gmt":"2010-03-31T03:25:46","slug":"new-in-adwords-search-funnels","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=172","title":{"rendered":"New In AdWords: Search Funnels"},"content":{"rendered":"<blockquote><p>Wednesday, March 24, 2010 | 8:53 AM<\/p>\n<div><a href=\"http:\/\/adwords.blogspot.com\/2010\/03\/new-reports-adwords-search-funnels.html\">Yesterday,  AdWords announced<\/a> the launch of <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=en&amp;answer=173376\">Search  Funnels<\/a>, a new set of reports available only in AdWords that  describe the Google search ad click and impression behavior leading up  to a conversion. They are rolling out over the next few weeks and work  if you are using AdWords Conversion Tracking or <a href=\"http:\/\/analytics.blogspot.com\/2009\/06\/import-your-google-analytics-goals-into.html\">importing  your Google Analytics goals<\/a> into AdWords.<\/div>\n<div><strong>What  are Search Funnels?<\/strong><\/div>\n<div>Currently, conversions in AdWords are  attributed to the last ad clicked before the conversion happened.  However, it&#8217;s likely that customers perform multiple searches prior to  finally converting.<\/div>\n<div>These reports provide data on how  &#8220;upper-funnel&#8221; keywords behave on the conversion path prior to the last  ad click. These funnels are not to be confused with funnels in Google  Analytics, which are on-site funnels. These are the paths users take  when seeing and clicking on your ads after doing a search on google.com,  on the way to converting. They look back 30 days prior to the  conversion.<\/div>\n<div>In addition to a Top Conversions  report, Search Funnels consists of 7 reports including Assisted  Conversions, First and Last ClickAnalysis, Time Lag, and Path Length.  Take a look at this video giving an overview of the new reports, and at  the <a href=\"http:\/\/adwords.blogspot.com\/2010\/03\/new-reports-adwords-search-funnels.html\">AdWords  blog post<\/a> to learn more.<\/div>\n<div style=\"text-align:left;\">[youtube=http:\/\/www.youtube.com\/watch?v=Wwj5W0UzAlo]<\/div>\n<div>\n<div><strong>How is this useful?<br \/>\n<\/strong>Search Funnels data gives you more  data to help you gauge the true value of your keyword and ads in  AdWords. By showing whether an ad was shown prior to a conversion and  whether it was clicked or not, they help you analyze <em>assist <\/em>relationships.  For instance, find out whether generic keywords actually contributed to  conversions occurring from a branded keyword search, and vice versa.  You&#8217;re no longer limited to a last-click perspective in AdWords.<\/div>\n<div>Take  a look at the <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/topic.py?hl=en&amp;topic=27485\">AdWords  help center<\/a> for a complete description of the new reports and  metrics. These reports are currently in beta, and again, they&#8217;ll be  available in your AdWords account over the next few weeks. Bravo  AdWords!<\/div>\n<\/div>\n<\/blockquote>\n<div>Reference from: http:\/\/analytics.blogspot.com\/<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, March 24, 2010 | 8:53 AM Yesterday, AdWords  &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.intentrust.com\/?p=172\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008New In AdWords: Search Funnels\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[108],"_links":{"self":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/172"}],"collection":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172"}],"version-history":[{"count":0,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/172\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}