{"id":183,"date":"2010-03-31T04:04:09","date_gmt":"2010-03-31T04:04:09","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=183"},"modified":"2010-03-31T04:04:09","modified_gmt":"2010-03-31T04:04:09","slug":"new-best-practices-to-find-more-customers-on-the-google-content-network","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=183","title":{"rendered":"New best practices to find more customers on the Google Content Network"},"content":{"rendered":"<blockquote><p>Monday, March 29, 2010 | 11:10 AM<\/p>\n<p>Labels: <a rel=\"tag\" href=\"http:\/\/adwords.blogspot.com\/search\/label\/Content%20Network\">Content Network<\/a>, <a rel=\"tag\" href=\"http:\/\/adwords.blogspot.com\/search\/label\/New%20features\">New features<\/a>, <a rel=\"tag\" href=\"http:\/\/adwords.blogspot.com\/search\/label\/Tips\">Tips<\/a><\/p>\n<div>\n<p>Our <a href=\"http:\/\/adwords.blogspot.com\/2010\/01\/new-ways-to-optimize-content-network.html\">previous  post<\/a> in the Content Network Optimization University series covered  the basics of setting up and launching a good campaign on the Content  Network.<\/p>\n<p>Today, we&#8217;ll cover more advanced optimization  strategies. We&#8217;ve compiled these by observing best practices from the  most successful advertisers on the network. Whether you&#8217;re new to the  Content Network or have been using it for a while, you can get better  results from your campaigns by employing some of these strategies.<\/p>\n<p>Build effective campaigns<\/p>\n<p>Taking  time up front to set up your campaign correctly goes a long way in  getting higher quality traffic to your site. Let\u2019s recap the top  strategies:<\/p>\n<ul>\n<li>Separate  Search and Content Network campaigns: Setting up a separate  campaign just for the Content Network will give you more control over  daily budgets, ad groups, keywords and bids. Watch <a href=\"http:\/\/www.youtube.com\/watch?v=-GnUFAEemnI\">this demo<\/a> on  campaign setup.<\/li>\n<li>Create many,  tightly themed ad groups: AdWords can target your ads more  precisely if you build multiple ad groups, each with a small  tightly-themed set of 5 to 20 keywords. Watch <a href=\"http:\/\/www.youtube.com\/watch?v=KyA42k4-Wgc\">this demo<\/a> on ad  group setup and <a href=\"http:\/\/www.youtube.com\/watch?v=KhF2szFHOT4\">this  demo<\/a> on keyword selection.<\/li>\n<li>Copy  your best performing text ads from Search campaigns: For initial  setup, it&#8217;s best to use the text ads with the highest click-through  rates from your search campaigns. Watch <a href=\"http:\/\/www.youtube.com\/watch?v=rB8mUscUyJg\">this demo<\/a> on ad  text best practices.<\/li>\n<li>Setup the  same starting CPC bid as your Search campaigns: We recommend  starting with the same maximum CPC bid as your Search campaign ad  groups. Once AdWords has collected enough data, our <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=en&amp;answer=134761\">smart  pricing<\/a> technology will automatically optimize your bids on the  Content Network to give you more profitable clicks. Watch <a href=\"http:\/\/www.youtube.com\/watch?v=xN3qOcA1SFI\">this demo<\/a> on  bidding tactics.<\/li>\n<li>Set up AdWords  Conversion Tracking on your website: <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=en&amp;answer=115794\">Install  Conversion Tracking<\/a> on your website to measure the sales and leads  (conversions) you get from each ad group and placement. Watch <a href=\"http:\/\/www.youtube.com\/watch?v=wQiPYzPe4Tg\">this demo<\/a> to learn  how conversion tracking works on the Content Network.<\/li>\n<\/ul>\n<p>Optimize for better results<\/p>\n<p>It&#8217;s  important to monitor your campaign\u2019s performance and consistently  optimize individual elements. Before making significant changes (e.g.  changing bids, excluding high volume sites, pausing ad groups), wait  until enough click or conversion data has accrued. We recommend having  at least 5 conversions or 100 clicks per site.<\/p>\n<ul>\n<li>Exclude poor-performing sites: Get  more qualified traffic and boost conversions by <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=en&amp;answer=112273\">excluding  sites<\/a> that perform poorly for your campaign, based on the number of  clicks, the average CPC and the number of conversions.<\/li>\n<li>Focus your keywords and exclude less relevant  keywords: Add more keywords that describe your product and ad  group theme in greater detail. Also, add negative keywords to refine  your targeting and prevent impressions on irrelevant sites. Watch <a href=\"http:\/\/www.youtube.com\/watch?v=mKOZ2DvqYxc\">this demo<\/a> on  refining your campaigns.<\/li>\n<li>Adjust  your bids to manage your costs: Change your bids for ad groups  or individual sites based on conversion rate, average CPC and  cost-per-acquisition (CPA) to meet your performance goals. You should  bid higher for better performing sites to get more traffic, and lower  for poorly performing sites.<\/li>\n<li>Use  Conversion Optimizer to manage your CPA: <a href=\"http:\/\/www.google.com\/adwords\/conversionoptimizer\/\">Google  Conversion Optimizer<\/a> is a free tool that automatically manages bids  at the site level to reach a maximum CPA bid, which is the amount you&#8217;re  willing to pay for a conversion (such as a purchase or sign-up). Watch <a href=\"http:\/\/www.youtube.com\/watch?v=hXLbPxEar0c\">this video<\/a> on how  to use Conversion Optimizer.<\/li>\n<\/ul>\n<p>Expand  your campaign for more traffic<\/p>\n<p>To get additional traffic  and boost sales from your campaign, we recommend creating a keyword  expansion strategy for the Content Network.<\/p>\n<ul>\n<li>Use the Wonder Wheel tool for ad group ideas:  You can use <a href=\"http:\/\/www.google.com\/search?hl=en&amp;tbo=1&amp;output=search&amp;q=AdWords&amp;tbs=ww:1&amp;ei=-v5pS4CwIoP8tAPyv9CACw&amp;sa=X&amp;oi=tool&amp;resnum=2&amp;ct=tlink&amp;ved=0CCAQpwU\">Wonder  Wheel<\/a> on Google Search to brainstorm new ad group themes and  keyword ideas. When you search for any topic on Google.com, Wonder Wheel  will generate up to eight related topics for you to consider.<\/li>\n<li>Create new ad groups to reach additional  parts of the network: Each topic in Wonder Wheel represents a  possible ad group theme for your campaign. Simply click on any of the  topics to see other searches and themes related to it. Any closely  related topics that are less relevant to your product are great  candidates for your negative keyword list. Watch <a href=\"http:\/\/www.youtube.com\/watch?v=VIATj_p58Js\">this demo<\/a> to learn  how to use this strategy.<\/li>\n<li>Expand  your keyword list to get more traffic: Once you have finalized  your ad group themes, use the <a href=\"https:\/\/adwords.google.com\/select\/KeywordToolExternal\">AdWords  Keyword Tool<\/a> to get keyword ideas. Enter ad group theme descriptions  or keywords under the &#8216;Descriptive words or phrases&#8217; tab. Select the 5  to 10 most frequently searched keywords and save them to your ad group  This will help to ensure that your list stays highly relevant to your ad  group theme.<\/li>\n<\/ul>\n<\/div>\n<div>You can find all the latest videos and updates on  our <a href=\"http:\/\/www.youtube.com\/user\/contentnetwork\">YouTube  channel<\/a>. We hope these tips help you get even better results from  your Content network campaigns!<\/p>\n<p>Posted  by Katrina Kurnit, <em>Inside AdWords<\/em> crew<\/div>\n<\/blockquote>\n<div>Reference from: http:\/\/adwords.blogspot.com\/<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Monday, March 29, 2010 | 11:10 AM Labels: Content Netwo &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.intentrust.com\/?p=183\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008New best practices to find more customers on the Google Content Network\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[69],"_links":{"self":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/183"}],"collection":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183"}],"version-history":[{"count":0,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/183\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}