{"id":194,"date":"2010-04-13T08:28:57","date_gmt":"2010-04-13T08:28:57","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=194"},"modified":"2010-04-13T08:28:57","modified_gmt":"2010-04-13T08:28:57","slug":"remarketing-target-your-ads-to-specific-audiences","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=194","title":{"rendered":"Remarketing – Target your ads to specific audiences"},"content":{"rendered":"
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What is remarketing and why should I use it?<\/h2>\n

Remarketing is a feature of interest-based advertising<\/a> available in the Audiences<\/strong> tab. Remarketing allows you to reach people who previously visited your website,\u00a0and match the right people with the right message. You can show users\u00a0these messages as they browse sites across the\u00a0Google Content Network<\/a>.<\/p>\n

Let’s say you are an online retailer who sells printers and TVs. You can show TV ads to those people who visited the TV section, and you can cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for example.<\/p>\n

Here’s how it works: You add a piece of code (remarketing tag) to pages of your site that correspond to certain categories you want to promote. For example, adding a tag for “TV” on all of the pages where you sell TVs will let you later show relevant TV ads to everyone who visits those pages. Learn more about creating remarketing lists<\/a>.<\/p>\n

Who should use remarketing?<\/strong><\/h4>\n

Remarketing is a tool that can drive ROI for all types of advertisers, regardless of the focus of your campaigns (brand-oriented, performance-driven, etc.) or your ad formats.<\/p>\n

Search advertisers<\/strong> can use remarketing to create an integrated\u00a0campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Content Network.<\/p>\n

When you combine your keyword campaigns with remarketing, you might see higher conversions for your campaigns overall. For example, if you have keywords that you don’t use because you haven’t seen conversions in the past, you can use these keywords to drive traffic to your site, and then remarket to the user to drive the conversion.<\/p>\n

Whether you’re looking to drive sales activity on your site, increase\u00a0registrations, or promote awareness of your brand, remarketing can be a\u00a0strategic component of every campaign.\u00a0Learn more about remarketing<\/a>.<\/p>\n

Watch a video about remarketing[youtube=http:\/\/www.youtube.com\/v\/ZmusXoLqXbk]<\/a><\/p>\n

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How do I create a remarketing list?<\/h2>\n
Print<\/a><\/div>\n<\/div>\n

You can create a remarketing list from within your campaign or ad group, or you can create it independently, and then select your ad group. Click the appropriate link to find instructions, and then follow the steps below.<\/p>\n

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Create your list from your campaign or ad group<\/a><\/h3>\n
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  1. Click the Campaigns<\/strong> main tab, then the Audiences<\/strong> tab.<\/li>\n
  2. Click the Add audiences<\/strong> button.<\/li>\n
  3. Select the ad group to which you want to apply the audience (if you don’t want to do this now, you’ll be prompted before saving the list):\n