{"id":254,"date":"2010-07-11T09:31:29","date_gmt":"2010-07-11T09:31:29","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=254"},"modified":"2010-07-11T09:31:29","modified_gmt":"2010-07-11T09:31:29","slug":"%e5%95%86%e5%8b%99%e7%b6%b2%e7%ab%99%e4%b8%8d%e8%83%bd%e5%bf%bd%e7%95%a5%ef%bc%9aueo-%e7%b6%b2%e7%ab%99%e6%98%93%e7%94%a8%e6%80%a7%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=254","title":{"rendered":"\u5546\u52d9\u7db2\u7ad9\u4e0d\u80fd\u5ffd\u7565\uff1aUEO (\u7db2\u7ad9\u6613\u7528\u6027)\uff01"},"content":{"rendered":"<blockquote><p><strong>\u5546\u52d9\u7db2\u7ad9\u4e0d\u80fd\u5ffd\u7565\uff1aUEO (\u7db2\u7ad9\u6613\u7528\u6027)\uff01<\/strong><br \/>\n\u7db2\u8def\u9867\u5ba2\u5206\u6790\u8cc7\u6599\u4f9b\u61c9\u5546<a href=\"http:\/\/www.iperceptions.com\/\" target=\"_blank\" rel=\"noopener\">iPerceptions<\/a>\u8fd1\u671f\u51fa\u7248\u300a2009\u5e74\u7b2c2\u5b63\u7db2\u8def\u96f6\u552e\u7522\u696d\u5831\u544a\u300b(<a href=\"http:\/\/www.iperceptions.com\/...\/iperceptions-releases-e-commerce-industry-report-q2-2009\/\" target=\"_blank\" rel=\"noopener\">Retail \/ E-Commerce Industry Report Q2 2009<\/a>)\uff0c\u7814\u7a76\u4e86160\u500b\u4ee5\u4e0a\u7684\u4e3b\u8981\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u3001\u8d85\u904e36\u842c\u540d\u7db2\u8def\u8a2a\u5ba2\uff0c\u8abf\u67e5\u9867\u5ba2\u6253\u6d88\u8cfc\u7269\u5ff5\u982d (\u201cBarriers to Buying\u201d)\u7684\u7406\u7531\uff0c\u524d10\u540d\u4e2d\u5c31\u67096\u9ede\u548c\u7db2\u7ad9\u7684\u4f7f\u7528\u6027 (usability) \u6216\u4f7f\u7528\u8005\u7d93\u9a57 (<a href=\"http:\/\/en.wikipedia.org\/wiki\/User_experience\" target=\"_blank\" rel=\"noopener\">user experience<\/a>) \u6709\u95dc:<\/p>\n<p>Download <a href=\"http:\/\/samwebman.files.wordpress.com\/2010\/07\/q1_2010_retailecommerce_report.pdf\">Q1_2010_RetailECommerce_Report<\/a><\/p>\n<ul>\n<li>\u627e\u4e0d\u5230\u60f3\u8981\u7684\u6771\u897f (\u201cDidn\u2019t find what I wanted\u201d) (34%)<\/li>\n<li>\u7db2\u7ad9\u52d5\u7dda\u898f\u5283\u8207\u4f7f\u7528\u6027\u4e0d\u4f73 (\u201cNavigation \/ Usability\u201d) (13%)<\/li>\n<li>\u914d\u9001\u65b9\u5f0f (\u201cShipping policy\u201d) (9%)<\/li>\n<li>\u5546\u54c1\u8cc7\u8a0a\u592a\u5c11 (Too little product info\u201d) (8%)<\/li>\n<li>\u7f3a\u8ca8 (\u201cProduct availability\u201d) (7%)<\/li>\n<li>\u5ba2\u670d\u670d\u52d9\u7cdf\u7cd5 (\u201cPoor customer service\u201d) (1%)<\/li>\n<\/ul>\n<p><strong>\u9867\u5ba2\u627e\u4e0d\u5230\u60f3\u8981\u7684\u6771\u897f\uff0c\u53ef\u80fd\u539f\u56e0\u6709:<\/strong><\/p>\n<ul>\n<li>\u7db2\u7ad9\u5167\u5bb9\u7684\u5b89\u6392\u548c\u9867\u5ba2\u60f3\u7684\u4e0d\u4e00\u6a23<\/li>\n<li>\u7f3a\u4e4f\u7ad9\u5167\u641c\u5c0b\u5f15\u64ce\uff0c\u6216\u641c\u5c0b\u5f15\u64ce\u6210\u6548\u4e0d\u5f70<\/li>\n<li>\u7db2\u7ad9\u7684\u8cc7\u8a0a\u592a\u591a\u6216\u592a\u5c11\uff0c\u7121\u7528\u8cc7\u8a0a\u5f71\u97ff\u9867\u5ba2\u7684\u5224\u65b7\u529b<\/li>\n<li>\u8996\u89ba\u8a2d\u8a08\u7121\u6cd5\u7a81\u986f\u7db2\u7ad9\u5167\u5bb9\u7684\u968e\u5c64\u6216\u67b6\u69cb<\/li>\n<li> \u7db2\u7ad9\u6587\u6848\u8aa4\u5c0e\u9867\u5ba2<\/li>\n<\/ul>\n<p><strong>\u7db2\u7ad9\u52d5\u7dda\u898f\u5283\u8207\u4f7f\u7528\u6027\u4e0d\u4f73\uff0c\u5305\u62ec\u7684\u554f\u984c\u6709:<\/strong><\/p>\n<ul>\n<li> \u8ff7\u8def<\/li>\n<li> \u7db2\u7ad9\u932f\u8aa4\u767e\u51fa<\/li>\n<li>\u8003\u9a57\u9867\u5ba2\u7684\u8a18\u61b6\u529b<\/li>\n<li>\u9867\u5ba2\u4e3b\u89c0\u611f\u89ba\u632b\u6298\u3001\u5931\u671b<\/li>\n<\/ul>\n<p>\u4e8b\u5be6\u5c31\u662f: \u63a5\u8fd14\u5206\u4e4b3\u7684\u9867\u5ba2\u56e0\u70ba\u7db2\u7ad9\u300c\u4e0d\u597d\u7528\u300d\u5c31\u4e0d\u8cb7\u4e86! \u7d93\u71df\u96fb\u5b50\u5546\u52d9\u4e0d\u80fd\u53ea\u4f9d\u8cf4<a href=\"http:\/\/blog.awoo.com.tw\/2010\/01\/ppc-effective-5\/\" target=\"_blank\" rel=\"noopener\">\u95dc\u9375\u5b57\u5ee3\u544a<\/a>\u3001<a href=\"http:\/\/blog.awoo.com.tw\/2010\/03\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">SEO (\u641c\u5c0b\u5f15\u64ce\u512a\u5316<\/a>) \u5438\u5f15\u4eba\u6f6e\uff1b\u6216\u4e00\u5473\u58d3\u4f4e\u5546\u54c1\u50f9\u683c\u523a\u6fc0\u6d88\u8cbb\u3002\u597d\u7528\u7684\u7db2\u7ad9\u4e0d\u4f46\u80fd\u5316\u8a2a\u5ba2\u70ba\u9867\u5ba2\uff0c\u9084\u53ef\u4ee5\u5438\u5f15\u9867\u5ba2\u6301\u7e8c\u6d88\u8cbb\u3002<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u5546\u52d9\u7db2\u7ad9\u4e0d\u80fd\u5ffd\u7565\uff1aUEO (\u7db2\u7ad9\u6613\u7528\u6027)\uff01 \u7db2\u8def\u9867\u5ba2\u5206\u6790\u8cc7\u6599\u4f9b\u61c9\u5546iPerceptions\u8fd1\u671f\u51fa\u7248\u300a2009\u5e74 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.intentrust.com\/?p=254\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008\u5546\u52d9\u7db2\u7ad9\u4e0d\u80fd\u5ffd\u7565\uff1aUEO (\u7db2\u7ad9\u6613\u7528\u6027)\uff01\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[120],"_links":{"self":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/254"}],"collection":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=254"}],"version-history":[{"count":0,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/254\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}