{"id":274,"date":"2010-07-20T09:48:38","date_gmt":"2010-07-20T09:48:38","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=274"},"modified":"2010-07-20T09:48:38","modified_gmt":"2010-07-20T09:48:38","slug":"google-videos-best-practices","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=274","title":{"rendered":"Google Videos best practices"},"content":{"rendered":"<blockquote><p>by Maile  Ohye<\/p>\n<p>We&#8217;d like to highlight three <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=156442\" target=\"_blank\" rel=\"noopener\">best  practices<\/a> that address some of the most common problems found when  crawling and indexing video content. These best practices include  ensuring your video URLs are crawlable, stating what countries your  videos may be played in, and that if your videos are removed, you  clearly indicate this state to search engines.<\/p>\n<ul>\n<li>Best Practice 1: Verify your video URLs are  crawlable: check your robots.txt\n<ul>\n<li>Sometimes publishers  unknowingly include video URLs in their Sitemap that are robots.txt  disallowed. Please make sure your robots.txt file isn&#8217;t blocking any of  the URLs specified in your Sitemap. This includes URLs for the:\n<ul>\n<li>Playpage<\/li>\n<li>Content  and player<\/li>\n<li>Thumbnail<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=156449\" target=\"_blank\" rel=\"noopener\">More  information about robots.txt<\/a>.<\/li>\n<\/ul>\n<\/li>\n<li>Best Practice 2: Tell us what countries the  video may be played in\n<ul>\n<li>Is your video only available in  some locales? The optional attribute \u201crestriction\u201d has recently been  added (documentation at <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=80472\" target=\"_blank\" rel=\"noopener\">http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=80472<\/a>),  which you can use to tell us whether the video can only be played in  certain territories. Using this tag, you have the option of either  including a list of all countries where it can be played, or just  telling us the countries where it can&#8217;t be played. If your videos can be  played everywhere, then you don&#8217;t need to include this.<\/li>\n<\/ul>\n<\/li>\n<li>Best Practice 3: Indicate clearly when  videos are removed &#8212; protect the user experience\n<ul>\n<li>Sometimes  publishers take videos down but don&#8217;t signal to search engines that  they&#8217;ve done so. This can result in the search engine&#8217;s index not  accurately reflecting content of the web. Then when users click on a  search result, they&#8217;re taken to a page either indicating that the video  doesn&#8217;t exist, or to a different video. Users find this experience  dissatisfying. Although we have mechanisms to detect when search results  are no longer available, we strongly encourage following community  standards.\n<p>To signal  that a video has been removed,<\/p>\n<ol>\n<li>Return a 404 (Not found) HTTP response code, you can still  return a helpful page to be displayed to your users.  Check out these <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?hl=en&amp;answer=93641\" target=\"_blank\" rel=\"noopener\">guidelines  for creating useful 404 pages<\/a>.<\/li>\n<li>Indicate expiration dates for each  video listed in a Video Sitemap (use the &lt;video:expiration_date&gt;  element) or mRSS feed (&lt;dcterms:valid&gt; tag) submitted to Google.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>For  more information on Google Videos please visit our <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/topic.py?hl=en&amp;topic=10079\" target=\"_blank\" rel=\"noopener\">Help  Center<\/a>, and to post questions and search answers check out our <a href=\"http:\/\/www.google.com\/support\/forum\/p\/Webmasters\/thread?tid=5216d9b9a700866a&amp;hl=en\" target=\"_blank\" rel=\"noopener\">Help  Forum<\/a>.<\/p>\n<p>Posted by Nelson Lee, Product Manager, Video  Search<\/p><\/blockquote>\n<p>Reference from: http:\/\/googlewebmastercentral.blogspot.com\/2010\/06\/google-videos-best-practices.html?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Maile Ohye We&#8217;d like to highlight three best p &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.intentrust.com\/?p=274\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008Google Videos best practices\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[77],"_links":{"self":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/274"}],"collection":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=274"}],"version-history":[{"count":0,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/274\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}