{"id":302,"date":"2010-10-06T04:36:50","date_gmt":"2010-10-06T04:36:50","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=302"},"modified":"2010-10-06T04:36:50","modified_gmt":"2010-10-06T04:36:50","slug":"google-url-shortener","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=302","title":{"rendered":"Google URL Shortener"},"content":{"rendered":"

Thursday, September 30, 2010 | 1:05 PM<\/p>\n

We first introduced<\/a> the Google URL Shortener (goo.gl) last December as part of Google Toolbar and Feedburner. Since our initial release, we\u2019ve integrated the technology into many other Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator, but people have been asking for a direct way to use the service. Today we\u2019re giving goo.gl its own website (http:\/\/goo.gl\/<\/a>, of course!). We don\u2019t intend to overload goo.gl with features, but we do want it to be the stablest, most secure, and fastest URL shortener on the web.<\/p>\n

There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you\u2019re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products. Since our initial release, we\u2019ve continued to invest in the core quality of the service:<\/p>\n