{"id":401,"date":"2011-07-14T03:55:19","date_gmt":"2011-07-14T03:55:19","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=401"},"modified":"2011-07-14T03:55:19","modified_gmt":"2011-07-14T03:55:19","slug":"landing-page-load-time-now-affects-keywords-quality-scores","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=401","title":{"rendered":"Landing page load time now affects keywords&#8217; Quality Scores"},"content":{"rendered":"<blockquote>\n<h3><span class=\"Apple-style-span\" style=\"font-size:13px;font-weight:normal;\">Wednesday, June 18, 2008 | 4:56 PM<\/span><\/h3>\n<p>Labels:\u00a0<a href=\"http:\/\/adwords.blogspot.com\/search\/label\/Ads%20quality\" rel=\"tag\">Ads quality<\/a>,\u00a0<a href=\"http:\/\/adwords.blogspot.com\/search\/label\/Announcements\" rel=\"tag\">Announcements<\/a><\/p><\/blockquote>\n<div>\n<blockquote><p>Google designs its products with user experience as the number one priority. Early in Google&#8217;s history, our founders, Larry and Sergey, articulated this philosophy in\u00a0<a href=\"http:\/\/www.google.com\/intl\/en\/corporate\/tenthings.html\">Ten things Google has found to be true<\/a>. One of these principles is &#8220;Fast is better than slow.&#8221; We&#8217;ve found this rule to be especially applicable to the landing pages of AdWords ads. When a user clicks an ad, a landing page that loads quickly provides a better user experience than a landing page that loads slowly.<\/p>\n<p>In early March, we\u00a0<a href=\"http:\/\/adwords.blogspot.com\/2008\/03\/landing-page-load-time-will-soon-be.html\">announced<\/a>\u00a0that we&#8217;d soon incorporate an additional factor into\u00a0<a href=\"http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=10215\">Quality Score<\/a>, namely landing page load time &#8212; where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. In early May we\u00a0<a href=\"http:\/\/adwords.blogspot.com\/2008\/05\/landing-page-load-time-now-available-on.html\">announced<\/a>\u00a0that landing page load time information had become available on the\u00a0<a href=\"http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=76846\">Keyword Analysis page<\/a>.<\/p>\n<p>Starting today, this load time factor will be incorporated into your keywords&#8217; Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores (and thus higher\u00a0<a href=\"http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=14087\">minimum bids<\/a>). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.<\/p>\n<p>Why are we doing this?<br \/>\nTwo reasons: First, users have the best experience when they don&#8217;t have to wait a long time for landing pages to load.<a href=\"http:\/\/en.wikipedia.org\/wiki\/Interstitial_webpage\">Interstitial pages<\/a>, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.<\/p>\n<p>How can I improve my load time?<br \/>\nThe AdWords system\u00a0<a href=\"http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=47885\">re-evaluates<\/a>\u00a0landing pages on a regular basis. If you\u00a0<a href=\"http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=93116\">make significant improvements<\/a>\u00a0to your landing page&#8217;s load time, you should see a better Quality Score and lower\u00a0<a href=\"http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=14087\">minimum cost-per-click (CPC) bids<\/a>. Note that your Quality Score may change\/increase gradually over a number of weeks after you improve your load time.<\/p>\n<p>To learn more about load time and landing page quality, please see\u00a0<a href=\"http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=87144\">this article<\/a>\u00a0in the AdWords Help Center.<\/p>\n<p>Posted by Heather Lane,\u00a0<em>Inside AdWords<\/em>\u00a0crew<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Rererence from:\u00a0<a href=\"http:\/\/adwords.blogspot.com\/2008\/06\/landing-page-load-time-now-affects.html\">http:\/\/adwords.blogspot.com\/2008\/06\/landing-page-load-time-now-affects.html<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, June 18, 2008 | 4:56 PM Labels:\u00a0Ads quality, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.intentrust.com\/?p=401\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008Landing page load time now affects keywords&#8217; Quality Scores\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[98],"_links":{"self":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/401"}],"collection":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=401"}],"version-history":[{"count":0,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/401\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}