{"id":412,"date":"2012-02-20T08:42:11","date_gmt":"2012-02-20T08:42:11","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=412"},"modified":"2012-02-20T08:42:11","modified_gmt":"2012-02-20T08:42:11","slug":"2012%e5%b9%b4%e7%b6%b2%e8%b7%af%e8%a1%8c%e9%8a%b7%e8%b6%a8%e5%8b%a2%ef%bc%8c%e4%b8%8d%e7%9f%a5%e9%81%93%e5%b0%b1%e8%90%bd%e4%bc%8d%e5%9b%89","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=412","title":{"rendered":"2012\u5e74\u7db2\u8def\u884c\u92b7\u8da8\u52e2\uff0c\u4e0d\u77e5\u9053\u5c31\u843d\u4f0d\u56c9!"},"content":{"rendered":"

2012\u5e74\u5c07\u662f\u4e00\u500b\u591a\u8b8a\u7684\u4e00\u5e74\uff0c\u9762\u5c0d\u5168\u7403\u5404\u7a2e\u8ca0\u9762\u7d93\u6fdf\u56e0\u7d20\u7684\u72c0\u6cc1\u4e4b\u4e0b\uff0c\u4f01\u696d\u61c9\u8a72\u5982\u4f55\u9032\u884c\u7db2\u8def\u884c\u92b7\u624d\u80fd\u5920\u7acb\u65bc\u4e0d\u6557\u4e4b\u5730\u5462? 2012\u5e74\u7684\u7db2\u8def\u884c\u92b7\u6703\u6709\u54ea\u4e9b\u8da8\u52e2\u5462?<\/p>\n

\u5f9e\u9019\u7bc7”Marketing Methods and Trends – What’s New for 2012?<\/a>“\u6587\u7ae0\uff0c\u4f5c\u8005\u63d0\u5230\u4e86\u5e7e\u9805\u7db2\u8def\u884c\u92b7\u61c9\u8a72\u6ce8\u610f\u7684\u8da8\u52e2\uff0c\u8a73\u7d30\u6558\u8ff0\u5982\u4e0b:<\/p>\n

(1) Mobile Marketing (\u884c\u52d5\u884c\u92b7)<\/strong><\/p>\n

\u6211\u5011\u66fe\u7d93\u5728”\u7db2\u8def\u884c\u92b7\u7684\u6700\u5f8c\u4e00\u54e9 : Google Nexus One?<\/a>“\u63d0\u5230:\u5982\u679c\u4f60\u7684\u7db2\u8def\u884c\u92b7\u7b56\u7565\u9084\u6c92\u60f3\u5230Mobile\u9019\u4e00\u584a\u7684\u8a71\uff0c\u662f\u6642\u5019\u8a72\u601d\u8003\u4e86\uff0c\u5982\u679c\u7b49\u4e00\u5207\u90fd\u6210\u719f\u5c31\u4f86\u4e0d\u53ca\u4e86\u3002\u7576\u6642\u7684\u6642\u9593\u662f2010\u5e74\uff0c\u5982\u679c\u4f60\u7684\u4f01\u696d\u5728\u7576\u6642\u5c31\u80fd\u5920\u958b\u59cb\u601d\u8003\u7684\u8a71\uff0c\u73fe\u5728\u5c31\u61c9\u8a72\u5df2\u7d93\u6709\u4e86\u842c\u5168\u7684\u6e96\u5099\u4e86\u3002<\/p>\n

\u6839\u64da\u9019\u7bc7”It\u2019s official: mobile devices outnumber people in the U.S.<\/a>“\uff0c\u5728\u7f8e\u570b\u4f7f\u7528\u884c\u52d5\u96fb\u8a71\u7684\u4eba\u53e3\u5df2\u7d93\u8d85\u8d8a\u7f8e\u570b\u7684\u7e3d\u4eba\u53e3\u6578\u76ee\uff0c\u800c\u7f8e\u570b\u7684\u4e0a\u7db2\u4eba\u53e3\u624d\u53ea\u6709\u7f8e\u570b\u7684\u7e3d\u4eba\u53e3\u6578\u76ee\u768475~80%\u3002<\/p>\n

\u800c\u53f0\u7063\u7684\u60c5\u6cc1\uff0c\u6839\u64da\u9019\u500b\u5831\u544a”2011\u5e746\u6708\u5e95\u6b62\u53f0\u7063\u4e0a\u7db2\u4eba\u53e3<\/a>“\uff0c\u7d93\u5e38\u4e0a\u7db2\u4eba\u53e3\u6578\u65bc2011\/6\u5df2\u7d93\u9054\u523047% (\u7576\u7136\u5be6\u969b\u4e0a\u7db2\u4eba\u53e3\u6578\u6703\u9ad8\u65bc\u9019\u500b\u6578\u5b57)\uff0c\u6839\u64da\u9019\u500b”\u53f0\u7063\u5bec\u983b\u7db2\u8def\u4f7f\u7528\u8abf\u67e5\u5831\u544a<\/a>“\u8cc7\u6599\uff0c2011\u5e74\u53f0\u7063\u5730\u5340\u5bb6\u6236\u4e0a\u7db2\u6bd4\u4f8b\u9054\u523079.77%\uff0c\u66fe\u7d93\u4f7f\u7528\u884c\u52d5\u4e0a\u7db2\u7684\u4eba\u53e3\u5df2\u9054382\u842c\u4eba\uff0c\u8f03\u53bb\u5e74\u589e\u52a02.61\u500b\u767e\u5206\u9ede\uff1b\u6b64\u5916\uff0c\u5df2\u67093%~9%\u7684\u7db2\u53cb\u5c07\u884c\u52d5\u4e0a\u7db2\u7576\u4f5c\u56fa\u5b9a\u7684\u9023\u7db2\u65b9\u5f0f\u3002<\/p>\n

\u56e0\u6b64\u9810\u8a08\u6211\u5011\u6240\u8aaa\u7684\u300c\u6700\u5f8c\u4e00\u54e9\u300d\uff0c\u4eca\u5e74\u5c07\u53ef\u671b\u5728\u53f0\u7063\u771f\u6b63\u7684\u5c55\u958b\u3002\u4f5c\u8005\u8aaa\u5230\uff0c\u4eca\u5e74\u5c07\u6703\u9678\u7e8c\u51fa\u73fe\u5404\u7a2e\u66f4\u5feb\u7684\u884c\u52d5\u8a2d\u5099\u3001\u4ee5\u53ca\u5404\u7a2eLBS (Location-based Services)\u6574\u5408\u51fa\u73fe\uff0c\u56e0\u6b64\u5982\u679c\u4f60\u7684\u884c\u92b7\u5c1a\u672a\u5728\u884c\u52d5\u884c\u92b7\u4e0a\u8457\u58a8\u7684\u8a71\uff0c\u8a72\u662f\u6642\u5019\u4e86\u3002<\/p>\n

(2) Social Marketing Integration (\u793e\u4ea4\u884c\u92b7\u6574\u5408)<\/strong><\/p>\n

\u6211\u5011\u66fe\u7d93\u5728”Facebook \u7db2\u8def\u884c\u92b7<\/a>“\u8aaa\u5230\uff0c\u73fe\u5728\u5247\u662f\u6240\u6709\u7684\u516c\u53f8\u7db2\u8def\u90fd\u662f\u793e\u4ea4\u7db2\u8def\uff0c\u4e5f\u5c31\u662f\u7d93\u71df\u4f01\u696d\u5c31\u662f\u5728\u7d93\u71df\u793e\u4ea4\u3002\u57282012\u5e74\u7d93\u71df\u793e\u4ea4\u7db2\u8def\uff0c\u4e0d\u61c9\u8a72\u9084\u505c\u7559\u5728\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\uff0c\u90a3\u500b\u662f\u53bb\u5e74\u5c31\u61c9\u8a72\u505a\u5230\u7684\u4e8b\u60c5\uff0c\u9664\u4e86\u4e92\u52d5\u4e4b\u5916\uff0c\u61c9\u8a72\u5229\u7528\u793e\u4ea4\u7db2\u8def\u9032\u884c\u66f4\u7cbe\u6e96\u7684\u884c\u92b7\u3002<\/p>\n

(3) Traditional Marketing Continues to Diminishes (\u50b3\u7d71\u884c\u92b7\u6301\u7e8c\u75b2\u8edf)<\/strong><\/p>\n

\u9019\u9ede\u662f\u7121\u5eb8\u7f6e\u7591\u7684\uff0c\u56e0\u70ba\u7dda\u4e0a\u884c\u92b7\u53ef\u4ee5\u6e05\u695a\u7684\u638c\u63e1\u5404\u7a2e\u6578\u64da\uff0c\u4e26\u4e14\u6d88\u8cbb\u8005\u6301\u7e8c\u589e\u52a0\u5728\u7db2\u8def\u4e0a\u7684\u6d3b\u52d5\uff0c\u56e0\u6b64\u5404\u7a2e\u884c\u92b7\u9810\u7b97\u5c07\u6703\u79fb\u5f80\u7dda\u4e0a\u7db2\u8def\u884c\u92b7\u7684\u9818\u57df\u4e0a\u3002<\/p>\n

(4) Consumers Will Determine Value (\u6d88\u8cbb\u8005\u6c7a\u5b9a\u50f9\u503c)<\/strong><\/p>\n

\u5728\u9019\u500b\u4e0d\u666f\u6c23\u7684\u5e74\u4ee3\uff0c\u6d88\u8cbb\u8005\u5c0d\u65bc\u4ed6\u5011\u7684\u8377\u5305\u770b\u5f97\u5f88\u7dca\uff0c\u56e0\u6b64\u4ed6\u5011\u53ea\u6703\u628a\u9322\u6d88\u8cbb\u5728\u6700\u6709\u50f9\u503c\u7684\u7522\u54c1\u4e0a\u9762\uff0c\u6240\u4ee5\u4e0d\u88ab\u6d88\u8cbb\u8005\u8a8d\u70ba\u662f\u6709\u50f9\u503c\u7684\u6771\u897f\uff0c\u518d\u600e\u9ebc\u884c\u92b7\u90fd \u662f\u6c92\u6709\u7528\u8655\u7684\uff0c\u884c\u92b7\u8005\u7121\u6cd5\u6c7a\u5b9a\u9019\u500b\u50f9\u503c\u3002\u6d88\u8cbb\u8005\u4e0d\u6703\u56e0\u70ba\u7522\u54c1\u5728\u4fc3\u92b7\u800c\u53bb\u8cfc\u8cb7\uff0c\u56e0\u6b64\u4f01\u696d\u5fc5\u9808\u884c\u92b7\u7522\u54c1\u7684\u50f9\u503c\uff0c\u624d\u80fd\u5920\u8b93\u6d88\u8cbb\u8005\u638f\u51fa\u9322\u4f86\u8cfc\u8cb7\u3002<\/p>\n

(5) Regulations Abound (\u5404\u7a2e\u898f\u5247\u51fa\u73fe)<\/strong><\/p>\n

\u7db2\u8def\u4e0a\u7684\u898f\u5247\u90fd\u662f\u5982\u6b64\uff0c\u525b\u958b\u59cb\u7684\u6642\u5019\u5b8c\u5168\u6c92\u6709\u898f\u5b9a\uff0c\u6240\u6709\u4eba\u90fd\u5728\u9ed1\u6697\u4e2d\u6478\u7d22\uff0c\u4f46\u662f\u9010\u6f38\u7d2f\u7a4d\u7d93\u9a57\u4e4b\u5f8c\uff0c\u624d\u6703\u6162\u6162\u51fa\u73fe\u8a31\u591a\u7acb\u6cd5\u8207\u898f\u7bc4\u3002\u800c\u73fe\u5728\u540c\u6a23\u6703\u9678\u7e8c\u51fa\u73fe\u66f4\u591a\u7684\u898f\u5247\uff0c\u4f8b\u5982SOPA<\/a>\uff0c\u70ba\u7684\u662f\u8981\u66f4\u56b4\u683c\u6253\u64ca\u7dda\u4e0a\u76dc\u7248\uff0c\u53ea\u8981\u662f\u5728\u7db2\u7ad9\u4e0a\u767c\u73fe\u76dc\u7248\u884c\u70ba\uff0c\u653f\u5e9c\u53ef\u4ee5\u5168\u9762\u7684\u5c01\u9396\u8a72\u7db2\u7ad9\u3002<\/p>\n

Matt Cutts\u7684\u9019\u7bc7\u6587\u7ae0”Progress against SOPA<\/a>“\u5c31\u660e\u767d\u7684\u6307\u51fa\uff0cSOPA\u5c07\u6703\u8b93\u7db2\u969b\u7db2\u8def\u53d7\u5230\u7b9d\u5236\uff0c\u56e0\u70ba\u7db2\u8def\u4e0a\u53ef\u80fd\u51fa\u73fe\u5047SOPA\u4e4b\u540d\u7684\u9650\u5236\u8a00\u8ad6\u884c\u70ba\u3002\u9019\u985e\u5947\u602a\u7684\u898f\u5b9a\u5c07\u6703\u9678\u7e8c\u51fa\u73fe\uff0cSOPA\u4e0d\u6703\u662f\u6700\u5f8c\u4e00\u500b\u3002<\/p>\n

(6) Relationships will Drive Loyalty and Sales (\u95dc\u4fc2\u5c07\u6703\u9a45\u4f7f\u5fe0\u8aa0\u8207\u92b7\u552e)<\/strong><\/p>\n

\u4f5c\u8005\u8a8d\u70ba\u4f01\u696d\u662f\u5426\u80fd\u5920\u9806\u5229\u884c\u92b7\uff0c\u6c7a\u5b9a\u5728\u65bc\u4f01\u696d\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\uff0c\u9019\u9ede\u8ddf\u6211\u5011\u9019\u7bc7”\u4f01\u696d\u5275\u65b0\u7d93\u71df\u6a21\u5f0f\u7cfb\u5217\u4e4b\u56db: \u7db2\u7ad9\u7d93\u71df\u56db\u5927\u7b56\u7565~KIMO<\/a>“\u6709\u4e9b\u985e\u4f3c\uff0c\u6211\u5011\u8aaa\u5230~\u4f9d\u9760\u92b7\u552e\u7522\u54c1\u7121\u6cd5\u57f9\u990a\u5177\u6709\u5fe0\u8aa0\u5ea6\u7684\u6d88\u8cbb\u8005\uff0c\u4f46\u662f\u4f9d\u9760\u5e73\u53f0\u5247\u53ef\u4ee5\u8b93\u6d88\u8cbb\u8005\u7121\u6cd5\u96e2\u958b\u4f60\u7684\u77e5\u8b58\u5e73\u53f0\u3002\u9664\u975e\u5225\u7684\u7db2\u7ad9\u63d0\u4f9b\u66f4\u597d\u7684\u77e5\u8b58\u5206\u4eab\u5e73\u53f0 … \u4e5f\u5c31\u662f\u4f01\u696d\u5fc5\u9808\u601d\u8003\u4f7f\u7528\u5404\u7a2e\u65b9\u5f0f\u62c9\u8fd1\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\u3002<\/p>\n

\u5728\u5be6\u969b\u7684\u751f\u6d3b\u4e2d\uff0c\u6d88\u8cbb\u8005\u53ef\u80fd\u56e0\u70ba\u65b9\u4fbf\u800c\u8cfc\u8cb7\u67d0\u500b\u7522\u54c1\uff0c\u4f8b\u5982\u7fd2\u6163\u5728\u67d0\u500b\u5927\u8ce3\u5834\u8cfc\u8cb7\u65e5\u5e38\u7528\u54c1\uff0c\u4f46\u662f\u5728\u7db2\u8def\u4e0a\u5c31\u5f88\u5bb9\u6613\u8f49\u79fb\uff0c\u56e0\u6b64\u900f\u904e\u95dc\u4fc2\u7684\u5efa\u7acb\uff0c\u624d\u80fd\u5920\u8b93\u6d88\u8cbb\u8005\u6301\u7e8c\u6d88\u8cbb\u3002<\/p>\n

\u4ee5\u4e0a\u6240\u8aaa\u7684\u9019\u4e9b\u8da8\u52e2\uff0c\u4f60\u7684\u4f01\u696d\u662f\u5426\u90fd\u6e96\u5099\u597d\u5c0d\u7b56\u4e86\u5462? \u4e5f\u6b61\u8fce\u63d0\u51fa\u4f60\u7684\u770b\u6cd5\u4f86\u4ea4\u6d41\u56c9\u3002<\/p><\/blockquote>\n

reference from: http:\/\/www.dns.com.tw\/?p=1747<\/p>\n","protected":false},"excerpt":{"rendered":"

2012\u5e74\u5c07\u662f\u4e00\u500b\u591a\u8b8a\u7684\u4e00\u5e74\uff0c\u9762\u5c0d\u5168\u7403\u5404\u7a2e\u8ca0\u9762\u7d93\u6fdf\u56e0\u7d20\u7684\u72c0\u6cc1\u4e4b\u4e0b\uff0c\u4f01\u696d\u61c9\u8a72\u5982\u4f55\u9032\u884c\u7db2\u8def\u884c\u92b7\u624d\u80fd\u5920\u7acb\u65bc\u4e0d\u6557\u4e4b\u5730\u5462 … <\/p>\n

\u95b1\u8b80\u5168\u6587\u30082012\u5e74\u7db2\u8def\u884c\u92b7\u8da8\u52e2\uff0c\u4e0d\u77e5\u9053\u5c31\u843d\u4f0d\u56c9!\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[89,119],"_links":{"self":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/412"}],"collection":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=412"}],"version-history":[{"count":0,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/412\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}