{"id":434,"date":"2014-07-08T09:53:25","date_gmt":"2014-07-08T09:53:25","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=434"},"modified":"2014-07-08T09:53:25","modified_gmt":"2014-07-08T09:53:25","slug":"google-tag-manager-sample","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=434","title":{"rendered":"Google Tag Manager – Sample"},"content":{"rendered":"
Reference from http:\/\/analyticsdavis.blogspot.tw<\/a><\/pre>\n
Google Tag Manager\uff0d\u81ea\u52d5\u5e6b\u4f60\u52a0\u5165\u4e8b\u4ef6\u8ffd\u8e64<\/h2>\n
<\/div>\n
Google Tag Manager<\/a><\/b>\u53ef\u4ee5\u52a0\u5165\u81ea\u52d5\u4e8b\u4ef6\u8ffd\u8e64<\/b>(Event Tracking)
\n\u96d6\u7136\u65e9\u5728\u4e4b\u524d\u5c31\u5df2\u7d93\u767c\u5e03\u9019\u529f\u80fd\u4e86
\n\u6700\u8fd1\u8a66\u7528\u4e86\u4e00\u4e0b\u767c\u89ba\u771f\u7684\u597d\u7528\uff0c\u6240\u4ee5\u9084\u662f\u5c08\u7a0b\u4f86\u5beb\u4e00\u7bc7\u597d\u4e86XD<\/p>\n
<\/a>
\nGoogle Tag Manager\u662f\u80fd\u5920\u5e6b\u52a9\u4f60\u7ba1\u7406\u7db2\u7ad9\u52a0\u5165\u7684\u7a0b\u5f0f\u78bc
\n\u73fe\u5728\u7684\u7db2\u7ad9\u90fd\u5e38\u90fd\u6703\u52a0\u5165\u4e00\u4e9b\u5916\u639b\u7a0b\u5f0f\u78bc
\n\u5149\u662fGA\u672c\u8eab\u5c31\u6709\u4e8b\u4ef6\u8ffd\u8e64\u3001\u865b\u64ec\u9801\u9762\u3001\u96fb\u5b50\u5546\u52d9\u3001\u518d\u884c\u92b7…\u7b49\u8ffd\u8e64\u529f\u80fd
\n\u4f60\u53ef\u80fd\u5728\u7db2\u7ad9\u88e1\u52a0\u4e86\u4e00\u4e9bCode, \u4f46\u4f60\u81ea\u5df1\u53ef\u80fd\u90fd\u5fd8\u4e86
\n\u900f\u904eTag Manager\uff0c\u4f60\u4e0d\u5fc5\u52d5\u5230\u7a0b\u5f0f\u78bc\u5c31\u53ef\u4ee5\u5c0d\u9019\u4e9b\u529f\u80fd\u9032\u884c\u589e\u6e1b\u53ca\u7ba1\u7406
\n\u9019\u53ef\u80fd\u662f\u8a31\u591aGoogle analytics\u6559\u5b78\u6216\u8cc7\u6e90<\/a>\u4e0a\u6bd4\u8f03\u6c92\u63d0\u5230\u7684\u4e00\u500b\u5de5\u5177<\/p>\n
\u95dc\u65bcTag Manager\u7684\u4f7f\u7528\uff0c\u53ef\u5148\u53c3\u8003Tag Manager\u53ef\u904b\u7528\u65bcGA\u7a0b\u5f0f\u78bc<\/a>\u9019\u7bc7\u7684\u8aaa\u660e<\/p>\n
\u900f\u904eTag Manager\u52a0\u5165\u4e8b\u4ef6\u8ffd\u8e64<\/h3>\n
\u5047\u8a2d\u4eca\u5929\u6211\u60f3\u8ffd\u8e64\u6709\u591a\u5c11\u4eba\u9ede\u4e86\u6211\u7684\u7ad9\u5916\u9023\u7d50<\/b>
\n\u6211\u53ef\u80fd\u6bcf\u7bc7\u6587\u7ae0\u90fd\u6703\u6709\u4e00\u5169\u500b\uff0c\u90a3\u9ebc\u9019\u6a23\u624b\u52d5\u8a2d\u5b9a\u5c31\u592a\u9ebb\u7169\u4e86
\n\u6211\u8981\u600e\u9ebc\u900f\u904eTag Manager\u5b8c\u6210\u6211\u7684\u9700\u6c42?<\/p>\n
1. \u7522\u751f\u555f\u52d5\u9023\u7d50\u9ede\u64ca\u4e8b\u4ef6<\/h4>\n
\u5728\u8a2d\u5b9a\u597d\u5e33\u6236\uff0c\u4e5f\u52a0\u5165Tag Manager\u8ffd\u8e64\u78bc\u5f8c\uff0c\u63a5\u8457\u8981\u5728\u4f60\u52a0\u5165\u7a0b\u5f0f\u78bc\u7db2\u7ad9\u7684\u5bb9\u5668\u4e2d\u52a0\u5165\u6a19\u8a18\u4e86
\n\u9996\u5148\u65b0\u589e\u4e00\u500b\u6a19\u8a18\uff0c\u9019\u500b\u6a19\u8a18\u7684\u76ee\u7684\u662f\u555f\u52d5\u9023\u7d50\u9ede\u64ca\u7684\u4e8b\u4ef6\uff0c\u5b83\u6703\u7522\u751f\u4e00\u500b gtm.linkClick <\/span>\u9019\u500b\u6a19\u8a18\u7ba1\u7406\u4e8b\u4ef6
\n\u6a19\u8a18\u540d\u7a31\u6211\u628a\u5b83\u53d6\u505alink click listen<\/b>\uff0c\u7136\u5f8c\u5728\u5ee3\u544a\u4ee3\u78bc\u985e\u578b<\/b>\u9078\u64c7”\u9023\u7d50\u9ede\u64ca\u63a5\u807d\u5668<\/b><\/span>”
\n\"\"<\/a><\/p>\n
\u63a5\u4e0b\u4f86\u6211\u8981\u8a2d\u5b9a\u9019\u6a19\u8a18\u7684\u898f\u5247\uff0c\u6309\u4e0b\u65b0\u589e\u53ef\u555f\u7528\u7684\u898f\u5247<\/b>\uff0c\u7136\u5f8c\u76f4\u63a5\u9078\u64c7\u6240\u6709\u7db2\u9801<\/b>
\n\u5132\u5b58\u9019\u500b\u8a2d\u5b9a<\/p>\n
\"\"<\/a><\/div>\n
 <\/p>\n
2. \u6307\u5b9a\u9023\u7d50\u9ede\u64ca\u689d\u4ef6<\/h4>\n
\u63a5\u4e0b\u4f86\u5247\u662f\u8981\u52a0\u5165GA\u7684\u8ffd\u8e64\u4e8b\u4ef6\uff0c\u4e26\u4e14\u6307\u5b9a\u525b\u525b\u7684\u9023\u7d50\u9ede\u64ca\u689d\u4ef6
\n\u540c\u6a23\u65b0\u589e\u6a19\u8a18\uff0c\u628a\u6a19\u8a18\u540d\u7a31\u53d6\u505aevent track\uff0c\u5c07\u5ee3\u544a\u4ee3\u78bc\u985e\u578b\u9078\u64c7Google Analytics\u6216\u4e8b\u901a\u7528Analytics\uff0c\u9019\u8996\u4f60\u7db2\u7ad9\u7684\u7a0b\u5f0f\u78bc\u800c\u5b9a
\n\u5982\u679c\u4f60\u8a66\u7528\u820a\u7248\u7a0b\u5f0f\u78bc\u5c31\u9078\u524d\u8005\uff0c\u5982\u679c\u662f\u65b0\u7684\u901a\u7528\u5206\u6790\u78bc\u5247\u9078\u5f8c\u8005
\n\u6700\u5f8c\u8f38\u5165\u4f60\u7db2\u7ad9\u8cc7\u6e90\u7de8\u865f<\/p>\n
\"\"<\/a><\/p>\n
\u63a5\u4e0b\u4f86\u8ffd\u8e64\u985e\u578b\u9078\u64c7“\u4e8b\u4ef6”\uff0c<\/b>\u7136\u5f8c\u8ddf\u8a2d\u5b9a\u4e8b\u4ef6\u8ffd\u8e64\u4e00\u6a23\uff0c\u6703\u51fa\u73fe\u985e\u5225\u3001\u52d5\u4f5c\u3001\u6a19\u7c64\u7b49\u9078\u9805
\n\u985e\u5225\u548c\u52d5\u4f5c\u6211\u5728\u9019\u908a\u5206\u5225\u586b\u4e0aevent<\/span>\u548cclick<\/span>
\n\u4f46\u5728\u6a19\u7c64\u9019\u908a\uff0c\u70ba\u4e86\u8b58\u5225\u6240\u9ede\u64ca\u7684\u7ad9\u5167\u9023\u7d50\u662f\u4ec0\u9ebc\u6a23\u7684\u5167\u5bb9
\n\u6211\u6c7a\u5b9a\u8a2d\u4e00\u500b\u65b0\u7684\u5de8\u96c6\u5728\u9019\u500b\u6b04\u4f4d\u4e4b\u7528<\/p>\n
\u5728”\u6a19\u7c64”\u6b04\u4f4d\u6309\u4e0b\u5f8c\u65b9\u7684”\u52a0\u865f\u9215<\/span>“\uff0c\u7136\u5f8c\u9ede\u64ca\u65b0\u589e\u5de8\u96c6<\/span><\/p>\n
\"\"<\/a><\/p>\n
\u5de8\u96c6\u540d\u7a31\u6211\u586b\u5165element_text, \u985e\u578b\u9078\u64c7”\u8cc7\u6599\u5c64\u8b8a\u6578<\/span>”
\n\u7136\u5f8c\u5728\u8cc7\u6599\u5c64\u8b8a\u6578\u540d\u7a31\u5167\u586b\u5165gtm.element.innerText<\/b>\u9019\u500b\u6a19\u8a18\u7ba1\u7406\u4e8b\u4ef6\u7684\u529f\u7528\u662f\u6293\u53d6\u7522\u751f\u9023\u7d50\u7684\u6587\u5b57\u5167\u5bb9
\n\u4e5f\u5c31\u662f\u6293\u9328\u9ede\u6587\u5b57<\/b>\u5566
\n\u9019\u6a23\u5c31\u53ef\u4ee5\u77e5\u9053\u4f7f\u7528\u8005\u9ede\u64ca\u4e86\u54ea\u500b\u9023\u7d50\uff0c\u5230\u4e86\u4ec0\u9ebc\u7db2\u9801<\/p>\n
\"\"<\/a><\/p>\n
\u540c\u6a23\u7684\uff0c\u56e0\u70ba\u6211\u8981\u6293\u53d6\u5916\u90e8\u9023\u7d50\uff0c\u6240\u4ee5\u6211\u5fc5\u9700\u8981\u5728\u898f\u5247\u8a2d\u5b9a\u4e2d\u8a2d\u7f6e\u4e0d\u662f\u9023\u5230\u6211\u90e8\u843d\u683c\u7684\u9023\u7d50
\n\u56e0\u6b64\u9019\u908a\u7684\u5de8\u96c6\u8a2d\u5b9a\u6703\u5148\u4ee5\u90e8\u843d\u683c\u9023\u7d50\u70ba\u4e3b\uff0c\u5f85\u6703\u7684\u898f\u5247\u8a2d\u5b9a\u4e2d\u5728\u5c07\u5b83\u6392\u9664
\n\u5de8\u96c6\u985e\u578b\u8a2d\u5b9a”\u81ea\u52d5\u4e8b\u4ef6\u8b8a\u6578<\/b><\/span>“\uff0c\u8b8a\u6578\u985e\u578b\u70ba”\u5143\u7d20\u7db2\u5740<\/b><\/span>“\uff0c\u9810\u8a2d\u503c\u7a7a\u767d\uff0c\u8981\u7d20\u985e\u578b\u4e0d\u8abf\u6574
\n\u6309\u4e0b\u5132\u5b58<\/p>\n
\"\"<\/a><\/div>\n
\u5230\u9019\u88e1\u4e8b\u4ef6\u53c3\u6578\u7684\u8a2d\u5b9a\u5b8c\u6210\uff0c\u63a5\u4e0b\u4f86\u5c31\u662f\u8a2d\u5b9a\u898f\u5247
\n\u540c\u6a23\u6309\u4e0b\u65b0\u589e\u53ef\u555f\u52d5\u7684\u6a19\u8a18\u898f\u5247\uff0c\u7136\u5f8c\u9078\u64c7\u65b0\u5efa\u898f\u5247
\n\u898f\u5247\u540d\u7a31\u6211\u628a\u5b83\u53d6\u70ba\u5916\u9023\u8ffd\u8e64
\n\u689d\u4ef6\u7684\u90e8\u4efd\u9078\u64c7event\u7b49\u65bcgtm.linkClick<\/span>(\u5c31\u662f\u525b\u624d\u7522\u751f\u7684\u6a19\u8a18\u7ba1\u7406\u4e8b\u4ef6<\/b>)
\nelement URL\u9078\u64c7\u4e0d\u5305\u542banalyticsdavis<\/span><\/p>\n
\"\"<\/a><\/div>\n
\u5b8c\u6210\u4e4b\u5f8c\uff0c\u5c31\u5132\u5b58\u8a2d\u5b9a\uff0c\u7d50\u675f\u9019\u500b\u6a19\u8a18\u7684\u8a2d\u5b9a<\/p>\n
\"\"<\/a><\/p>\n
\u5728\u6211\u5011\u8a2d\u5b9a\u597d\u9019\u5169\u500b\u6a19\u8a18\u5f8c\uff0c\u5728\u5bb9\u5668\u7684\u756b\u9762\u5167\u9078\u64c7\u756b\u9762\u6700\u53f3\u5074\u7684”\u5efa\u7acb\u7248\u672c<\/span>“\u518d\u6309\u4e0b\u767c\u4f48\uff0c\u5b8c\u6210!<\/p>\n
\u00a0<\/a><\/div>\n
 <\/p>\n
\"\"<\/a><\/div>\n
 <\/p>\n
\"\"<\/a><\/div>\n
\u63a5\u4e0b\u4f86\u5c31\u53ef\u4ee5\u505a\u500b\u8a66\u9a57\uff0c\u770b\u770b\u6709\u6c92\u6709\u6210\u529f\u5566<\/p>\n
\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Reference from http:\/\/analyticsdavis.blogspot.tw Google … <\/p>\n
\u95b1\u8b80\u5168\u6587\u3008Google Tag Manager – Sample\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[76],"_links":{"self":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/434"}],"collection":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=434"}],"version-history":[{"count":0,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/434\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}