{"id":58,"date":"2009-08-31T10:16:22","date_gmt":"2009-08-31T10:16:22","guid":{"rendered":"http:\/\/samwebman.wordpress.com\/?p=58"},"modified":"2009-08-31T10:16:22","modified_gmt":"2009-08-31T10:16:22","slug":"top-tactics-for-tough-times-6-tactics-for-maximizing-your-adwords-investment","status":"publish","type":"post","link":"https:\/\/www.intentrust.com\/?p=58","title":{"rendered":"Top Tactics for Tough Times 6 tactics for maximizing your AdWords investment"},"content":{"rendered":"<blockquote><p>The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.<\/p>\n<p>1. Focus your ads on low prices and savings.<\/p>\n<p>2. Use value-related keywords.<\/p>\n<p>3. Make sure your ad groups are targeted and relevant.<\/p>\n<p>4. Don&#8217;t waste money on irrelevant clicks.<\/p>\n<p>5. Make it easy for customers to buy.<\/p>\n<p>6. Focus your money on your high-performers.<\/p>\n<p>You can read more about each of these tips including examples and instructions at <a href=\"http:\/\/www.google.com\/adwords\/tactics\">www.google.com\/adwords\/tactics<\/a> and you can also view these tactics in a pdf format at <a href=\"http:\/\/www.google.com\/adwords\/tactics\/top_tactics.pdf\">www.google.com\/adwords\/tactics\/top_tactics.pdf<\/a>.<\/p>\n<p>We hope these tactics will help you continue to see good returns from your AdWords investment.<\/p>\n<p>Posted by Amanda Kelly, <a href=\"http:\/\/www.youtube.com\/results?search_type=&amp;search_query=Matt+Cutts&amp;aq=f\">Inside AdWords <\/a>crew<\/p>\n<p>Wednesday, May 27, 2009 at 5:54 PM<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The current economy has been tough on businesses and cu &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.intentrust.com\/?p=58\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008Top Tactics for Tough Times 6 tactics for maximizing your AdWords investment\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/58"}],"collection":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58"}],"version-history":[{"count":0,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=\/wp\/v2\/posts\/58\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentrust.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}