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Adwords – Browser Local Storage

We’ve built some improvements in AdWords to help your data load more quickly. This new feature takes advantage of the Google Gears plugin to store a copy of your account data on your computer. So each time you access AdWords, your data loads directly from your computer, making your experience much faster.

To get started, read on for instructions.

How do I enable local storage?

Here’s how:

  1. Click the local storage icon — which appears as a gray circle with a line through it — next to your email address in the upper-right corner of your AdWords account.
  2. Read and understand the security warning; make sure you’re not using a public or shared computer. If you have questions, read “Where is my data stored?” below.
  3. Click Continue.

    4. Note: If you haven’t yet installed Google Gears, your browser will open a new tab and direct you through a short installation process. Once you’re done installing Google Gears, you’ll be prompted to restart your browser. Sign in to AdWords and click the local storage icon again.

  4. Gears will alert you that https://adwords.google.com will be making use of local storage. Click the checkbox next to “I trust this site. Allow it to use Gears.” and click Allow.

Local storage is now enabled!

How does this work?
When local storage is enabled, AdWords will store your account data on your computer the first time it loads. After that, when you change views (selecting a different campaign or ad group, for example, or sorting by a different column), your data will load directly from your computer; you no longer have to wait for the data to download from our servers.

Data will be stored on my computer — does this mean the data I see in AdWords will be outdated?
No. AdWords will make sure your data is always fresh, and retrieve the latest statistics while you work. However, as is the case in AdWords, clicks and impressions received in the last three hours may not be included in your display immediately.

Where is my data stored?
Your data is stored on your computer via Google Gears, in the same way that your browser stores cookies. Others who use your computer with different usernames won’t be able to access your data.

How do I disable local storage?
Simply click the green check mark icon next your email address in the upper right-hand corner of your browser. Next to Local account data is enabled, click the Disable link. Local storage will be disabled and all your local data will be deleted.

What happens if I use AdWords on a different computer?
You’ll need to enable local storage on each computer you use. Remember, a copy of your account data will be stored in your browser, so be aware of enabling local storage on a shared computer.

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AdWords Campaign Experiments: Split Testing tool

We’re excited to announce AdWords Campaign Experiments, or ACE: a tool that will help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. As part of our ongoing effort to improve your AdWords experience, we’re testing this new tool and inviting U.S. advertisers to participate in the beta.

In the past, the most common way to measure how changes to your account affected your campaign performance was to measure how the campaign performed before and after you implemented your changes. However, this type of analysis can often be complicated by events that occur during the test period, including holidays, weekends, or changes to end user or advertiser behavior.

ACE allows you to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign. By performing this type of simultaneous split test, we can tell you precisely if your campaign changes produce statistically significant results.

Different ways of using ACE
Use ACE to experiment with any combination of bid, keyword, ad group or placement changes. You can test and measure a variety of scenarios including:

  • The incremental impact of adding new keywords to your campaign or changing keyword and ad group-level bids
  • The value of restructuring your Content campaigns to use more tightly themed ad groups
  • The change in volume by using different keyword match types
  • The value of using an ad group default bid versus keyword-level bids
  • And much more!

Sign up to test the AdWords Campaign Experiments tool
We invite all U.S. advertisers with English as their language preference to participate in the beta of this feature. We may not be able to offer the beta test to all advertisers who apply, so thanks in advance for your patience as we continue to work on the tool. If you’d like to try the ACE beta, please fill out this form.

Learn more
For more information, please watch the video below and visit the Help Center for how-to-videos and additional FAQs.
[youtube=http://www.youtube.com/watch?v=MldDeihGwJc]

reference from:  http://feedproxy.google.com/~r/blogspot/ATHs/~3/gkDuzxotzDk/adwords-campaign-experiments-beta-split.html

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Adwords New Report(Beta)

Adwords New Report(Beta)

Adword New Report (Beta)

[youtube=http://www.youtube.com/watch?v=Hip0_I2K2z8]

Campagin – Campagin->Ad Group->Keyword

Day Parts – To find out which a day your campaign is most effective navigate to the DAY Part report.

Destination URL – Show each destination url in your site receives adwords’ traffic

Overview –

What do users search for to access my site?

user search


user search match result

Which placements drive high engagement visits?

adword placement

adword placement result


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Remarketing – Target your ads to specific audiences

What is remarketing and why should I use it?

Remarketing is a feature of interest-based advertising available in the Audiences tab. Remarketing allows you to reach people who previously visited your website, and match the right people with the right message. You can show users these messages as they browse sites across the Google Content Network.

Let’s say you are an online retailer who sells printers and TVs. You can show TV ads to those people who visited the TV section, and you can cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for example.

Here’s how it works: You add a piece of code (remarketing tag) to pages of your site that correspond to certain categories you want to promote. For example, adding a tag for “TV” on all of the pages where you sell TVs will let you later show relevant TV ads to everyone who visits those pages. Learn more about creating remarketing lists.

Who should use remarketing?

Remarketing is a tool that can drive ROI for all types of advertisers, regardless of the focus of your campaigns (brand-oriented, performance-driven, etc.) or your ad formats.

Search advertisers can use remarketing to create an integrated campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Content Network.

When you combine your keyword campaigns with remarketing, you might see higher conversions for your campaigns overall. For example, if you have keywords that you don’t use because you haven’t seen conversions in the past, you can use these keywords to drive traffic to your site, and then remarket to the user to drive the conversion.

Whether you’re looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign. Learn more about remarketing.

Watch a video about remarketing[youtube=http://www.youtube.com/v/ZmusXoLqXbk]

How do I create a remarketing list?

You can create a remarketing list from within your campaign or ad group, or you can create it independently, and then select your ad group. Click the appropriate link to find instructions, and then follow the steps below.

Create your list from your campaign or ad group

  1. Click the Campaigns main tab, then the Audiences tab.
  2. Click the Add audiences button.
  3. Select the ad group to which you want to apply the audience (if you don’t want to do this now, you’ll be prompted before saving the list):
    • If you navigated to the Audiences tab from the campaign level, you can select the ad group from the “Select an ad group” section.
    • If you navigated to the Audiences tab from within an ad group, that ad group gets selected for the remarketing list.
  4. In the “Add audiences” section, click the remarketing lists link. Any previously-created remarketing lists are displayed.
  5. Click the Create and manage lists link at the bottom of the list of audiences. The Audience settings tab opens.

Create your list independently from your campaign or ad group

  1. Click the Control Panel & Library link in the left navigation bar.
  2. Click the Audiences link.

Then  follow these steps:

  1. Click the New audience drop-down and select Remarketing list. The “New remarketing list” panel opens.
  2. Enter a descriptive Remarketing list name, optional Description, and Membership duration (the default is 30 days).
  3. In the Tags section, select the Create new remarketing tag radio button if you want to create a new tag. You can also use an existing tag.
  4. Click Save and continue.
  5. Click Save. If you haven’t selected an ad group yet, you’ll be prompted to do so now.
  6. Copy the tag code and paste it into applicable pages of your site.

Note: you can create as many lists as you’d like.

Learn how to check the number of users on your list.

How do I copy the tag code from a remarketing list?

After you create a remarketing list, click the link in the Tags / Rules column to copy the code. If you want to copy the tag code later, follow these steps to access the table that includes the tag link:

  1. Click the Campaigns main tab, and then the Audiences tab.
  2. Click the More actions drop-down, and select Audiences.
  3. In the Tags / Rules column, click the link of the appropriate remarketing or combination list. The “Remarketing code” window opens.
  4. From the Page security level drop-down menu, select HTTP or HTTPS, depending on the security level of your conversion confirmation page. The selection affects the tag code snippet.
  5. Copy the code and paste it into applicable pages on your site, between the <body> tags, closer to the </body> tag. For more information on how to paste the code, check the AdWords Conversion Tracking Setup Guide, which includes a section on how to add a tag to a website.
  6. Click Done to close the “Remarketing code” window.

Reference from: https://adwords.google.com/support/aw/bin/answer.py?hl=en&utm_medium=uiannouncement&utm_campaign=remarketing&utm_source=adwordsfe&answer=173945

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Google Search: Wonder Wheel

Type the keyword for searching, then click the “Show option” link on the up-left corner.  There is a seletion “Wonder wheel” on the left menu. Once clicking the tap, the related keyword group will display. see detail for the attached image below.

Google search_Wonder wheel

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New best practices to find more customers on the Google Content Network

Monday, March 29, 2010 | 11:10 AM

Labels: , ,

Our previous post in the Content Network Optimization University series covered the basics of setting up and launching a good campaign on the Content Network.

Today, we’ll cover more advanced optimization strategies. We’ve compiled these by observing best practices from the most successful advertisers on the network. Whether you’re new to the Content Network or have been using it for a while, you can get better results from your campaigns by employing some of these strategies.

Build effective campaigns

Taking time up front to set up your campaign correctly goes a long way in getting higher quality traffic to your site. Let’s recap the top strategies:

  • Separate Search and Content Network campaigns: Setting up a separate campaign just for the Content Network will give you more control over daily budgets, ad groups, keywords and bids. Watch this demo on campaign setup.
  • Create many, tightly themed ad groups: AdWords can target your ads more precisely if you build multiple ad groups, each with a small tightly-themed set of 5 to 20 keywords. Watch this demo on ad group setup and this demo on keyword selection.
  • Copy your best performing text ads from Search campaigns: For initial setup, it’s best to use the text ads with the highest click-through rates from your search campaigns. Watch this demo on ad text best practices.
  • Setup the same starting CPC bid as your Search campaigns: We recommend starting with the same maximum CPC bid as your Search campaign ad groups. Once AdWords has collected enough data, our smart pricing technology will automatically optimize your bids on the Content Network to give you more profitable clicks. Watch this demo on bidding tactics.
  • Set up AdWords Conversion Tracking on your website: Install Conversion Tracking on your website to measure the sales and leads (conversions) you get from each ad group and placement. Watch this demo to learn how conversion tracking works on the Content Network.

Optimize for better results

It’s important to monitor your campaign’s performance and consistently optimize individual elements. Before making significant changes (e.g. changing bids, excluding high volume sites, pausing ad groups), wait until enough click or conversion data has accrued. We recommend having at least 5 conversions or 100 clicks per site.

  • Exclude poor-performing sites: Get more qualified traffic and boost conversions by excluding sites that perform poorly for your campaign, based on the number of clicks, the average CPC and the number of conversions.
  • Focus your keywords and exclude less relevant keywords: Add more keywords that describe your product and ad group theme in greater detail. Also, add negative keywords to refine your targeting and prevent impressions on irrelevant sites. Watch this demo on refining your campaigns.
  • Adjust your bids to manage your costs: Change your bids for ad groups or individual sites based on conversion rate, average CPC and cost-per-acquisition (CPA) to meet your performance goals. You should bid higher for better performing sites to get more traffic, and lower for poorly performing sites.
  • Use Conversion Optimizer to manage your CPA: Google Conversion Optimizer is a free tool that automatically manages bids at the site level to reach a maximum CPA bid, which is the amount you’re willing to pay for a conversion (such as a purchase or sign-up). Watch this video on how to use Conversion Optimizer.

Expand your campaign for more traffic

To get additional traffic and boost sales from your campaign, we recommend creating a keyword expansion strategy for the Content Network.

  • Use the Wonder Wheel tool for ad group ideas: You can use Wonder Wheel on Google Search to brainstorm new ad group themes and keyword ideas. When you search for any topic on Google.com, Wonder Wheel will generate up to eight related topics for you to consider.
  • Create new ad groups to reach additional parts of the network: Each topic in Wonder Wheel represents a possible ad group theme for your campaign. Simply click on any of the topics to see other searches and themes related to it. Any closely related topics that are less relevant to your product are great candidates for your negative keyword list. Watch this demo to learn how to use this strategy.
  • Expand your keyword list to get more traffic: Once you have finalized your ad group themes, use the AdWords Keyword Tool to get keyword ideas. Enter ad group theme descriptions or keywords under the ‘Descriptive words or phrases’ tab. Select the 5 to 10 most frequently searched keywords and save them to your ad group This will help to ensure that your list stays highly relevant to your ad group theme.
You can find all the latest videos and updates on our YouTube channel. We hope these tips help you get even better results from your Content network campaigns!

Posted by Katrina Kurnit, Inside AdWords crew

Reference from: http://adwords.blogspot.com/
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Google Adwords: Ad Group Set Up

Create many, tightly themed ad groups

AdWords can target your ads more precisely if you build multiple ad groups, each with a small tightly-themed set of 5 to 20 keywords.

Please see the video below for detail concept of the Ad group.

[youtube=http://www.youtube.com/watch?v=KyA42k4-Wgc]

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New In AdWords: Search Funnels

Wednesday, March 24, 2010 | 8:53 AM

Yesterday, AdWords announced the launch of Search Funnels, a new set of reports available only in AdWords that describe the Google search ad click and impression behavior leading up to a conversion. They are rolling out over the next few weeks and work if you are using AdWords Conversion Tracking or importing your Google Analytics goals into AdWords.
What are Search Funnels?
Currently, conversions in AdWords are attributed to the last ad clicked before the conversion happened. However, it’s likely that customers perform multiple searches prior to finally converting.
These reports provide data on how “upper-funnel” keywords behave on the conversion path prior to the last ad click. These funnels are not to be confused with funnels in Google Analytics, which are on-site funnels. These are the paths users take when seeing and clicking on your ads after doing a search on google.com, on the way to converting. They look back 30 days prior to the conversion.
In addition to a Top Conversions report, Search Funnels consists of 7 reports including Assisted Conversions, First and Last ClickAnalysis, Time Lag, and Path Length. Take a look at this video giving an overview of the new reports, and at the AdWords blog post to learn more.
[youtube=http://www.youtube.com/watch?v=Wwj5W0UzAlo]
How is this useful?
Search Funnels data gives you more data to help you gauge the true value of your keyword and ads in AdWords. By showing whether an ad was shown prior to a conversion and whether it was clicked or not, they help you analyze assist relationships. For instance, find out whether generic keywords actually contributed to conversions occurring from a branded keyword search, and vice versa. You’re no longer limited to a last-click perspective in AdWords.
Take a look at the AdWords help center for a complete description of the new reports and metrics. These reports are currently in beta, and again, they’ll be available in your AdWords account over the next few weeks. Bravo AdWords!
Reference from: http://analytics.blogspot.com/