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Landing page load time now affects keywords’ Quality Scores

Wednesday, June 18, 2008 | 4:56 PM

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Google designs its products with user experience as the number one priority. Early in Google’s history, our founders, Larry and Sergey, articulated this philosophy in Ten things Google has found to be true. One of these principles is “Fast is better than slow.” We’ve found this rule to be especially applicable to the landing pages of AdWords ads. When a user clicks an ad, a landing page that loads quickly provides a better user experience than a landing page that loads slowly.

In early March, we announced that we’d soon incorporate an additional factor into Quality Score, namely landing page load time — where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. In early May we announced that landing page load time information had become available on the Keyword Analysis page.

Starting today, this load time factor will be incorporated into your keywords’ Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.

Why are we doing this?
Two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load.Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.

How can I improve my load time?
The AdWords system re-evaluates landing pages on a regular basis. If you make significant improvements to your landing page’s load time, you should see a better Quality Score and lower minimum cost-per-click (CPC) bids. Note that your Quality Score may change/increase gradually over a number of weeks after you improve your load time.

To learn more about load time and landing page quality, please see this article in the AdWords Help Center.

Posted by Heather Lane, Inside AdWords crew

 

Rererence from: http://adwords.blogspot.com/2008/06/landing-page-load-time-now-affects.html

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What is the +1 button?

The +1 button lets users recommend the content they like on the web, helping
to improve Google search for their friends and contacts. It appears on Google
search, Google search ads, and other sites across the web.

When users click the +1 button for a particular webpage, their names and
profile pictures will appear as part of personal annotations in their friends
and contacts’ search results. Users will see their names and pictures beneath
the ads and organic links associated with the webpage. The final landing page’s
URL can also appear on the Google profile of any user who +1’s your ad or
organic result and chooses to share +1’s on her profile.

Whenever possible, the +1 button is associated with a site’s final landing page. This means a user can recommend a webpage by clicking the +1 button on that page, or the +1 button next to a Google search ad or search result associated with that page. For example, if a user +1’s an organic search result with the same final landing page as your ad, the +1 count associated with both the organic search result and the search ad will increase.

Reference from: https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187588

More info please see here: https://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=1152956

How to use please see here: http://www.google.com/intl/en/webmasters/+1/button/index.html

Additional info please see here: http://www.google.com/intl/zh-TW/+/learnmore/

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Ad Preview and Diagnosis: Together at Last

from Inside AdWords by Inside AdWords crew

We recently introduced a new version of the Ad Preview Tool that integrates ad diagnosis: instead of simply showing you a preview of the search results for a given keyword, the tool now also tells you if your ad is showing for that search. If not, you can see the reason why.

Now that you can preview and diagnose your ads in a single location, we’re retiring the separate Ads Diagnostic Tool and directing you to the Preview Tool instead. We’ll consolidate names too; you’ll see a single Ad Preview & Diagnosis tool under your account’s Reporting and Tools tab in the future.

Over the last several months, we’ve also worked to integrate diagnosis options directly into your Campaigns tab. If you’ve been using the Ads Diagnostic Tool option to diagnose many keywords at once, don’t worry — you can find it without leaving your Keywords tab! Just click “Diagnose keywords…” under the “More actions” menu to get integrated diagnosis results directly on the page:

To interpret the distribution of results more quickly, click the “Filter results” link, then “Show diagnostic status” in the filter panel that opens. This will open additional filter options that are specific to the results returned by a diagnosis. Here, we’ve used filters to focus only on keywords that aren’t triggering ads due to budget, bid, or Quality Score issues:

With filters, it’s easy to focus on a specific set of issues and then make the necessary changes to get ads back up and running!

You can find more information on the integrated keyword diagnosis feature in our announcement from last summer, or visit our Help Center for additional details.

Reference from: http://adwords.blogspot.com/2011/02/ad-preview-and-diagnosis-together-at.html

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Ads on Google Images

Guide to Image Search Ads on Google Images

Creating an Image Search Ad for Google Images is a great way to reach your audience while they search for images. This ad format combines an image with text, offering richer, more relevant advertising on Google Images search results pages. In this guide, we’ll describe how to create an Image Search Ad and offer best practices for optimizing your ad performance.

Overview

Image Search Ads include the following:

  • Audience: These ads will appear only on Google Images through keyword targeting.
  • Performance: You can review specific performance metrics for your ads on Google Images.
  • Cost: Image Search Ads are priced as a standard AdWords ad with cost-per-click (CPC) pricing.
  • Ad Management: You can create Image Search Ads using the Display Ad Builder. Use a template to pair relevant ad text with a targeted, engaging image.

Create an Image Search Ad

For the best performance, we recommend that you build a new ad group specifically for your Image Search Ads.

To create an Image Search Ad, follow these steps:

  1. Sign in to your account at https://adwords.google.com
  2. Select the campaign or ad group where you want to create your ad.
  3. Click the Ads tab.
  4. Select Display ad builder from the “New ad” drop-down menu above the statistics table.
  5. Select Templates for search from the list of categories.
  6. Choose the Image Search Ad template.
  7. Complete the form for the template and upload your image. You’ll be able to preview your ad before saving and submitting.
  8. Click Save Ad.
  9. Ensure that the “Networks and devices” setting on your campaign’s Settings tab are opted in to the Search Network (i.e., that both “Google search” and “Search partners” are selected). Learn how
  10. Optional: Read our Google Images Best Practices Guide: Image Search Ads and Product Extensions

Reference from: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=184331

 

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The Report Center is retiring soon

Tuesday, October 26, 2010 | 8:07 AM

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Back in June we began moving AdWords reports into the Campaigns tab. Since then, we’ve copied over every key AdWords report, letting you quickly download your data from the same pages where you manage your campaigns.

In the next few weeks we’ll finish the transition and retire the Report Center entirely. From then on you’ll schedule and download all of your reports from within AdWords campaign management.

We’ve made the transition to this new style of reporting gradually, collecting feedback from advertisers and making adjustments accordingly.

For example, we heard that you had a hard time finding specific reporting options in your account. To help, we’ve added relevant FAQs to the download menus in the Campaigns tab, enabling you to find the views and metrics you’re interested in more easily.

If you’re currently downloading reports from the Campaigns tab, you’ve already adjusted to the bulk of the changes, and you’ll find that each of your scheduled reports have been copied to the Control Panel & Library. We’ll delete any old versions of scheduled reports from the Reports tab, and stop sending the emails associated with them, by early November. Shortly thereafter, we’ll remove the Report Center entirely.

To prepare for the retirement, you can compare the scheduled reports in the Reports section of your Control Panel & Library to the old versions of your scheduled reports in the Report Center, then make any necessary adjustments to make sure you’re getting the data you want, in the format you want.

If you’re looking for additional resources to guide you through the changes, you can visit the AdWords Help Center for articles on each report. We’ve also published a before and after guide to keyword reporting to give you a step-by-step tutorial to running one of the most popular AdWords reports.

Thanks again for your patience during the transition. If you have any additional feedback on AdWords reporting, please continue to send it our way.

Posted by Gordon Zhu, Inside AdWords crew

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Reach the right audience through remarketing

Now available: Reach the right audience through remarketing

Imagine you’re a travel company, and you’re trying to excite users during the holiday season about deals to tropical Caribbean destinations. Users may come to your website, browse the offers and think about booking a trip, but decide that the deal is still not cheap enough. Then, they continue to browse the web. If you later decide to offer discounted deals to the Carribean, how do you reach these users who have already expressed interest in travelling there?

To help you do this, this week we’re rolling out a new feature called remarketing. Any AdWords advertiser can use remarketing to reach users as they’re browsing the web on sites within the Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website.

We opened a trial of remarketing last March as part of our interest-based advertising beta. We’ve received a tremendous response from the hundreds of advertisers who’ve been using it in recent months, across all industries – including automotive, retail, local and finance. We’ve seen that remarketing has worked well for many different kinds of advertisers – whether they’re looking to boost brand awareness, or drive clicks and sales, and whether they use display or text ads. For example, if you’re a search advertiser, you can use remarketing to create an integrated campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Content Network.

You can easily set up and create a remarketing campaign through the new “Audiences” tab in AdWords. A remarketing campaign allows you to take advantage of the same features and reports you can use today in AdWords – it’s just a new way to reach the best audience for your ad.

Here’s an example of how it works. Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.

You can also run a number of remarketing campaigns at the same time. For example, you could offer discount game tickets to users who’ve previously visited your tickets page, advertise VIP hospitality packages to users who clicked on your “How to get to the arena” page, and advertise a sale on team merchandise to users who previously visited your YouTube brand channel.

Remarketing is a great way for businesses to reach users who are likely to be highly receptive to their ads and special offers. It helps advertisers and websites get higher returns. For example, Intercontinental Hotels Group has used remarketing to reach potential customers who have visited one of their hotel websites:

Ad by InterContinental Hotels Group using remarketing to offer incentive to users

It also means more relevant and useful ads for users, and more opportunities for your customers to receive special offers and discounts that may be of interest to them. As we announced when we launched our beta of interest based advertising, we want to put users in control of the ads they see, so anyone can opt-out of remarketing by using the Ads Preferences Manager. Our remarketing product complies with industry standards developed by self-regulatory groups such as the NAI and IAB and IAB UK.

To get started with a remarketing campaign, check out the information we’ve put together.

reference from: http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html

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New for the Google Display Network: Show ads related to demographic categories

New for the Google Display Network: Show ads related to demographic categories

In March 2009, we announced a beta test of interest-based advertising, which included remarketing and interest category marketing, to help you reach people on the Google Display Network who are most likely to be interested in your products and services.

Early results show that interest-based advertising is helping deliver better ads and offers for your potential customers, more effective campaigns for you, and higher returns for website publishers. Remarketing was recently launched to everyone, and interest category marketing has continued to grow.

To help you better reach your customers, and to give users more control over which ads they see, we’re adding some new categories that will enable you to show ads that relate to demographic categories, such as age and gender. This works exactly the same way as interest category marketing works today – Google associates categories with a particular browser by looking at the types of Google Display Network sites visited and compares that information with aggregated survey data on site visitation. For example, if someone frequently visits sites that have a majority of female visitors, we may associate her browser’s cookie with the “female” demographic category. With this information, you can choose to show more ads that are relevant to women as she browses sites across the Google Display Network, exactly the same way you can currently show ads related to other categories like sports or gardening.

As with interest categories, users may view and edit demographic categories or permanently opt out of receiving interest-based ads entirely with the Ads Preferences Manager. Because the interests and inferred demographics associated with a particular browser are based on recently visited sites on the Google Display Network, and not on user data, these categories may change over time. As one of a number of companies offering ads based on inferred interests and demographics, we remain committed to providing users the highest level of control and transparency.

We’re still beta testing interest category marketing (including the new demographic categories), but will be working to help more advertisers run campaigns over time.

Posted by Dan Friedman, Inside AdWords crew

reference from: http://adwords.blogspot.com/2010/09/new-for-google-display-network-show-ads.html

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Google Ads Preferences Manager

Google

廣告偏好設定

廣告偏好設定會影響 Google 在其他網站顯示的廣告。

讓網路為您提供更貼近個人喜好的廣告

許多網站 (如新聞網站和網誌) 與我們合作，以便向他們的訪客顯示廣告。若您希望廣告更貼近您的需求和喜好，請修改下面根據您最近造訪過的網站所列出的類別。瞭解詳情

您的喜好會與儲存在瀏覽器的廣告 Cookie 產生關聯。如果不希望我們儲存您的喜好，可以在下方選擇停用。

閱讀全文〈Google Ads Preferences Manager〉

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Improved Adwords keyword diagnosis

Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority. Now you can get detailed diagnostic information for multiple keywords at once by using a new keyword diagnosis option on the Keywords tab.

To get started, open the “More actions” menu on your Keywords tab (at the account, campaign, or ad group level) and select “Diagnose keywords.”

On the keyword diagnosis menu, you have all the options available in the standalone Ads Diagnostic Tool. For example, if you’re interested in seeing whether or not your ad is showing in a particular location, you can use the Location drop-down to narrow the scope of your diagnosis.

After clicking “Run test,” you’ll see the real-time results appear in the Status column next to each keyword. If all is well, you see “Ad showing.” If not, you’ll see a brief summary of the problem (for example, “Low bid or quality score”):

To get more details on a keyword’s status, hover over any speech bubble icon. In the above example, viewing details for the keyword “meeting icebreakers” displays more information on the Quality Score issues that are preventing the ad from showing. To focus on one issue at a time, try creating filters for Keyword Status.

The next time your keywords need a check-up, try using keyword diagnosis — it even makes house calls!

Posted by Miles Johnson, Inside AdWords crew