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Google URL Shortener

Thursday, September 30, 2010 | 1:05 PM

We first introduced the Google URL Shortener (goo.gl) last December as part of Google Toolbar and Feedburner. Since our initial release, we’ve integrated the technology into many other Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator, but people have been asking for a direct way to use the service. Today we’re giving goo.gl its own website (http://goo.gl/, of course!). We don’t intend to overload goo.gl with features, but we do want it to be the stablest, most secure, and fastest URL shortener on the web.

There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products. Since our initial release, we’ve continued to invest in the core quality of the service:

  • Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make goo.gl even stabler and more robust.
  • Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.
  • Speed: We’ve more than doubled our speed in just over nine months.

To access the new website and start taking advantage of these improvements, simply type “goo.gl” in your web browser and hit enter. There you’ll find a simple interface where you can quickly shorten a URL.

We’ve focused on making the service lean, but you will find some helpful features. If you sign-in to your Google Account, you’ll see a list of URLs you’ve shortened in the past. Click the “details” link next to any of shortened URL and you’ll find public, real-time analytics data, complete with traffic over time, top referrers, and visitor profiles. This can be a great way to better understand who’s interested in your links, how they’re finding them and when they’re reading.

We also wanted to thank the many application developers out there who took the time to build extensions and other services integrating goo.gl technology. Even without an official API, there are extensions available for browsers like Chrome (eg: goo.gl URL Shortener, Shareaholic for Google Chrome) and Firefox (eg: goo.gl lite). Before people start writing code to incorporate our new features, we wanted to let you know we do plan to release an official API for goo.gl in the future. You’ll be able to use the API to shorten URLs, expand URLs, and view analytics from directly within your own applications.

reference from: http://googlesocialweb.blogspot.com/2010/09/google-url-shortener-gets-website.html

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Reach the right audience through remarketing

Now available: Reach the right audience through remarketing

Imagine you’re a travel company, and you’re trying to excite users during the holiday season about deals to tropical Caribbean destinations. Users may come to your website, browse the offers and think about booking a trip, but decide that the deal is still not cheap enough. Then, they continue to browse the web. If you later decide to offer discounted deals to the Carribean, how do you reach these users who have already expressed interest in travelling there?

To help you do this, this week we’re rolling out a new feature called remarketing. Any AdWords advertiser can use remarketing to reach users as they’re browsing the web on sites within the Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website.

We opened a trial of remarketing last March as part of our interest-based advertising beta. We’ve received a tremendous response from the hundreds of advertisers who’ve been using it in recent months, across all industries – including automotive, retail, local and finance. We’ve seen that remarketing has worked well for many different kinds of advertisers – whether they’re looking to boost brand awareness, or drive clicks and sales, and whether they use display or text ads. For example, if you’re a search advertiser, you can use remarketing to create an integrated campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Content Network.

You can easily set up and create a remarketing campaign through the new “Audiences” tab in AdWords. A remarketing campaign allows you to take advantage of the same features and reports you can use today in AdWords – it’s just a new way to reach the best audience for your ad.

Here’s an example of how it works. Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.

You can also run a number of remarketing campaigns at the same time. For example, you could offer discount game tickets to users who’ve previously visited your tickets page, advertise VIP hospitality packages to users who clicked on your “How to get to the arena” page, and advertise a sale on team merchandise to users who previously visited your YouTube brand channel.

Remarketing is a great way for businesses to reach users who are likely to be highly receptive to their ads and special offers. It helps advertisers and websites get higher returns. For example, Intercontinental Hotels Group has used remarketing to reach potential customers who have visited one of their hotel websites:

Ad by InterContinental Hotels Group using remarketing to offer incentive to users

It also means more relevant and useful ads for users, and more opportunities for your customers to receive special offers and discounts that may be of interest to them. As we announced when we launched our beta of interest based advertising, we want to put users in control of the ads they see, so anyone can opt-out of remarketing by using the Ads Preferences Manager. Our remarketing product complies with industry standards developed by self-regulatory groups such as the NAI and IAB and IAB UK.

To get started with a remarketing campaign, check out the information we’ve put together.

reference from: http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html

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New for the Google Display Network: Show ads related to demographic categories

New for the Google Display Network: Show ads related to demographic categories

In March 2009, we announced a beta test of interest-based advertising, which included remarketing and interest category marketing, to help you reach people on the Google Display Network who are most likely to be interested in your products and services.

Early results show that interest-based advertising is helping deliver better ads and offers for your potential customers, more effective campaigns for you, and higher returns for website publishers. Remarketing was recently launched to everyone, and interest category marketing has continued to grow.

To help you better reach your customers, and to give users more control over which ads they see, we’re adding some new categories that will enable you to show ads that relate to demographic categories, such as age and gender. This works exactly the same way as interest category marketing works today – Google associates categories with a particular browser by looking at the types of Google Display Network sites visited and compares that information with aggregated survey data on site visitation. For example, if someone frequently visits sites that have a majority of female visitors, we may associate her browser’s cookie with the “female” demographic category. With this information, you can choose to show more ads that are relevant to women as she browses sites across the Google Display Network, exactly the same way you can currently show ads related to other categories like sports or gardening.

As with interest categories, users may view and edit demographic categories or permanently opt out of receiving interest-based ads entirely with the Ads Preferences Manager. Because the interests and inferred demographics associated with a particular browser are based on recently visited sites on the Google Display Network, and not on user data, these categories may change over time. As one of a number of companies offering ads based on inferred interests and demographics, we remain committed to providing users the highest level of control and transparency.

We’re still beta testing interest category marketing (including the new demographic categories), but will be working to help more advertisers run campaigns over time.

Posted by Dan Friedman, Inside AdWords crew

reference from: http://adwords.blogspot.com/2010/09/new-for-google-display-network-show-ads.html

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Google Ads Preferences Manager

Google

廣告偏好設定

廣告偏好設定會影響 Google 在其他網站顯示的廣告。

讓網路為您提供更貼近個人喜好的廣告

許多網站 (如新聞網站和網誌) 與我們合作，以便向他們的訪客顯示廣告。若您希望廣告更貼近您的需求和喜好，請修改下面根據您最近造訪過的網站所列出的類別。瞭解詳情

您的喜好會與儲存在瀏覽器的廣告 Cookie 產生關聯。如果不希望我們儲存您的喜好，可以在下方選擇停用。

閱讀全文〈Google Ads Preferences Manager〉

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Google’s SEO Starter Guide

Wednesday, November 12, 2008 at 11:55 AM

Webmasters often ask us at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

So, the next time we get the question, “I’m new to SEO, how do I improve my site?”, we can say, “Well, here’s a list of best practices that we use inside Google that you might want to check out.”

Update on July 22, 2009: The SEO Starter Guide is now available in 40 languages!

Written by Brandon Falls, Search Quality Team

reference from: http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html

發佈於

Google’s SEO Starter Guide

Wednesday, November 12, 2008 at 11:55 AM

Webmasters often ask us at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

So, the next time we get the question, “I’m new to SEO, how do I improve my site?”, we can say, “Well, here’s a list of best practices that we use inside Google that you might want to check out.”

Update on July 22, 2009: The SEO Starter Guide is now available in 40 languages!

Written by Brandon Falls, Search Quality Team

reference from: http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html