Guide to Image Search Ads on Google Images
Creating an Image Search Ad for Google Images is a great way to reach your audience while they search for images. This ad format combines an image with text, offering richer, more relevant advertising on Google Images search results pages. In this guide, we’ll describe how to create an Image Search Ad and offer best practices for optimizing your ad performance.
Overview
Image Search Ads include the following:
- Audience: These ads will appear only on Google Images through keyword targeting.
- Performance: You can review specific performance metrics for your ads on Google Images.
- Cost: Image Search Ads are priced as a standard AdWords ad with cost-per-click (CPC) pricing.
- Ad Management: You can create Image Search Ads using the Display Ad Builder. Use a template to pair relevant ad text with a targeted, engaging image.
Create an Image Search Ad
For the best performance, we recommend that you build a new ad group specifically for your Image Search Ads.
To create an Image Search Ad, follow these steps:
- Sign in to your account at https://adwords.google.com
- Select the campaign or ad group where you want to create your ad.
- Click the Ads tab.
- Select Display ad builder from the “New ad” drop-down menu above the statistics table.
- Select Templates for search from the list of categories.
- Choose the Image Search Ad template.
- Complete the form for the template and upload your image. You’ll be able to preview your ad before saving and submitting.
- Click Save Ad.
- Ensure that the “Networks and devices” setting on your campaign’s Settings tab are opted in to the Search Network (i.e., that both “Google search” and “Search partners” are selected). Learn how
- Optional: Read our Google Images Best Practices Guide: Image Search Ads and Product Extensions
Reference from: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=184331