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Google Adwords: Ad Group Set Up

Create many, tightly themed ad groups

AdWords can target your ads more precisely if you build multiple ad groups, each with a small tightly-themed set of 5 to 20 keywords.

Please see the video below for detail concept of the Ad group.

[youtube=http://www.youtube.com/watch?v=KyA42k4-Wgc]

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New In AdWords: Search Funnels

Wednesday, March 24, 2010 | 8:53 AM

Yesterday, AdWords announced the launch of Search Funnels, a new set of reports available only in AdWords that describe the Google search ad click and impression behavior leading up to a conversion. They are rolling out over the next few weeks and work if you are using AdWords Conversion Tracking or importing your Google Analytics goals into AdWords.
What are Search Funnels?
Currently, conversions in AdWords are attributed to the last ad clicked before the conversion happened. However, it’s likely that customers perform multiple searches prior to finally converting.
These reports provide data on how “upper-funnel” keywords behave on the conversion path prior to the last ad click. These funnels are not to be confused with funnels in Google Analytics, which are on-site funnels. These are the paths users take when seeing and clicking on your ads after doing a search on google.com, on the way to converting. They look back 30 days prior to the conversion.
In addition to a Top Conversions report, Search Funnels consists of 7 reports including Assisted Conversions, First and Last ClickAnalysis, Time Lag, and Path Length. Take a look at this video giving an overview of the new reports, and at the AdWords blog post to learn more.
[youtube=http://www.youtube.com/watch?v=Wwj5W0UzAlo]
How is this useful?
Search Funnels data gives you more data to help you gauge the true value of your keyword and ads in AdWords. By showing whether an ad was shown prior to a conversion and whether it was clicked or not, they help you analyze assist relationships. For instance, find out whether generic keywords actually contributed to conversions occurring from a branded keyword search, and vice versa. You’re no longer limited to a last-click perspective in AdWords.
Take a look at the AdWords help center for a complete description of the new reports and metrics. These reports are currently in beta, and again, they’ll be available in your AdWords account over the next few weeks. Bravo AdWords!
Reference from: http://analytics.blogspot.com/
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Account Optimization: Google Analytics for Channels

Google Analytics is a great way for our advertising and content partners to track and measure traffic to their YouTube brand channels. A leader in online analytics, Google Analytics provides a comprehensive view of how visitors interact with channels, answering questions such as:

  • How do visitors find my brand channel?
  • How loyal are my viewers: how often do they come back to my channel?
  • How much time do people spend on my channel?
  • Where are my users located and what languages do they speak?

For more details details on how to use Google Analytics, please visit the Google Analytics Getting Started Guide.

At this time, Google Analytics is only available on brand channels. YouTube Insight, our video analytics tool, provides detailed metrics on video views and community engagement for all users.

Setting up Google Analytics on your Brand Channel

  1. Sign up for a Google Analytics account at http://www.google.com/analytics.
  2. If you have an existing Google Analytics login, you may create a new account by selecting “Create New Account” in the drop-down on the top right of the page. While it is possible to create a new profile within an existing account by selecting “Add New Profile”, we recommend creating a new account so that the data from your YouTube channel does not impact the data summaries from your other websites.
  3. Locate your Google Analytics Profile ID, which takes the form of “UA-123123-1”. This can be found while in the Overview of the account, listed with the website profiles.
  4. Log into your YouTube account and navigate to Account > Branding Options > Google Analytics Account ID. Paste your Profile ID into this field and select “Save Branding Options”.
  5. Once you save your changes, you should allow up to 24 hours for data to appear in your account. If you wait 24 hours and still don’t see any data, please read Why isn’t Google Analytics tracking my Website?.
  6. (Optional) So that your YouTube rep may assist you if you have any questions related to your account, we request that you grant access to brandchanneltracking@gmail.com. For instructions on adding users, please refer to the Analytics Help section on user access.

Accessing your Google Analytics Reports

  1. Log in to http://www.google.com/analytics and select the account you created for your YouTube Brand Channel.
  2. If you have multiple profiles in this account, select “View Report” next to the appropriate profile.
  3. From here, you can access all of the data collected on your channel through the navigation on the left and right side.
  4. For more information about the types of reports available in Google Analytics, please refer to the Google Analytics Help Center on reporting basics.

Reference from: http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=147619

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AdWords Online Classroom

Reference from: http://adwords.google.com/support/aw/bin/static.py?hl=en_US&page=webinars.cs

Our AdWords Online Classroom provides free online training, delivered by local AdWords experts, to help you achieve long-term advertising success with AdWords. Whether you’re new to AdWords and wish to learn the basics, or you’ve been with AdWords for a while and want to take your account to the next level, we offer a range of topics to suit your needs.

To participate, all you need is a computer with an internet connection and speakers or headphones.

If you want to receive regular emails about on-demand courses and upcoming live courses, join our group now!

If you have any questions about the AdWords Online Classroom, please check out our FAQs.

Free Live Online Courses

Join us live for 30-60 minutes and then take part in a live Question & Answer session, where you might hear answers to questions you never even thought to ask.

    Understanding Quality Score 02/17/2010 – 11am-12pm PST Increase your online profits by tracking and understanding the results from your advertising investment! This webinar will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking and Google Analytics. We will show you how to get started with these tools so you can analyze your return-on-investment, make informed bid decisions, learn where visitors to your website come from and identify areas for improvement. This webinar will be useful to anyone who is advertising using Google AdWords. Sign up now
    Is your baby ugly? Live landing page advice 03/09/2010 – 11am-12pm PST Research shows, that you have 2-3 seconds to create the right first impression with your website. So what decides whether a user stays on your website or not? How do you make your website appealing and user friendly? Recognized author and landing page optimization expert Tim Ash will conduct landing page mini-critiques of participants’ websites during this free live webinar. For a chance to have your website evaluated by Tim during the presentation, submit it when you sign-up! Sign up now
    Focus on Results: Basics of Tracking Your AdWords ROI 03/24/2010 – 11am-12pm PST Increase your online profits by tracking and understanding the results from your advertising investment! This webinar will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking and Google Analytics. We will show you how to get started with these tools so you can analyze your return-on-investment, make informed bid decisions, learn where visitors to your website come from and identify areas for improvement. This webinar will be useful to anyone who is advertising using Google AdWords. Sign up now

Free On-demand Tutorials

We’ve got your favorite topics available in bite-size courses, 15-20 minutes long, that you can watch at any time!

Getting Started

    Create your account The first step to generating business with AdWords is creating your account. In this course, you’ll learn the AdWords basics and we will show you step-by-step how to create a successful AdWords account. This course would suit everyone just starting out with AdWords, or interested in learning more about AdWords before creating an account. Watch this course now
    Get to know your account So, you’ve created your AdWords account but what do all of the terms mean and how do you navigate through your account? In this course you’ll learn how to make the most of your account by understanding how to move around your account and what everything means. This course will suit all advertisers who are just starting out with AdWords and who want to understand how to work with their account. Watch this course now
    How to build a successful AdWords account Understanding the basics of AdWords will help you create a winning account. This course includes how your ads are ranked, how to review and understand your performance and how to make sure your visitors are turning into customers. This course will suit all advertisers who want to understand the AdWords fundamentals and how to use this knowledge to build a successful account. Watch this course now
    Why can’t I see my ad? Follow the same steps our own Google specialists use to find out quickly why you might not be able to see your ad. We will walk you through identifying the issue and getting your ads back up and running. We’ll also provide you with more detailed explanations for the main reasons you may not have been able to see your ad. This course would suit advertisers who are unable to see their ad on Google and would like to walk through how to identify the issue. Watch this course now

 

Improving Your Account Performance

    Improve your AdWords performance with key tips Learn about how to improve your AdWords account, including tips on how to structure your campaigns, manage your keywords and write effective ad texts. We’ll also take you through how to approach making improvements when you have a specific goal in mind. This course would suit all advertisers who are interested in maximising the performance of their AdWords account. Watch this course now
    Use AdWords data to strategically improve your account Get deeper insight into your keywords and ads performance, then use this knowledge to make informed improvements to your AdWords account. We’ll show you how to identify top and lower performing keywords and ads, see what terms your customers are searching on and how this impacts your advertising, and provide suggestions on how to make your account perform even better. This course would suit advertisers who are looking to understand and manage their account at a more strategic level. Watch this course now

Controlling Your Costs

    Maximize your advertising ROI with Conversion Optimizer Save time and increase your profits with Conversion Optimizer, a free AdWords bidding feature that allows you to set a maximum cost-per-acquisition (CPA). Join the product team for an overview of how Conversion Optimizer works and learn how you can get more conversions at a lower cost for your AdWords search and content campaigns. This course would suit advertisers who want to focus on maximizing conversions through AdWords. Watch this course now

Analyzing Your AdWords Performance

    Track your AdWords ROI using Google Analytics Learn about Google Analytics and how it can provide valuable insights into your online business. This course will show you how to create a new Analytics account, how to link it to your AdWords account, and how to install the Analytics code on your website to begin tracking visitor activity and conversions. This course would suit AdWords users who are not currently using Google Analytics or users who are new to the product. Watch this course now
    Set up your Analytics account to track ROI Correct set up of Google Analytics is essential to ensure that you are making decisions based on accurate data. We will cover advanced implementation issues that will give you the confidence to make effective decisions on where to spend your marketing budget and areas of your site that could be improved. This course would suit advertisers with more complex websites, such as subdomains or 3rd party shopping carts. Watch this course now
    Use reports in Analytics to improve your AdWords ROI Learn how to interpret your Google Analytics reports to identify areas of development for your AdWords campaigns. Get insight into evaluating data to identify focus points and improve your AdWords performance. This course would suit advertisers who have already set up Google Analytics and are tracking data. Watch this course now
    Track your AdWords ROI using Conversion Tracking Increase your online profits by starting to track and understand the results from your advertising investment! We will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking, including how to analyze your return on investment, make informed bid decisions and identify areas for improvement. This course would suit advertisers who are new to tracking their AdWords return on investment. Watch this course now
    Get the most from your website with Website Optimiser With Google’s free Website Optimizer tool, you can test different lay-outs for pages of your website, and measure exactly which one generates most sales or leads. We will provide you with an introduction to website testing, including how you can set up Website Optimizer and get testing yourself. This course would suit advertisers who are actively tracking their websites conversions and who are looking to make further site changes to improve their conversion rates. Watch this course now

 

Expanding Your Reach & Focusing On Your Audience

    Improve your Content Network performance Understand the basic steps involved in getting the best possible performance from your Content Network campaigns. We will look at how to get going on the Google Content Network, how to organise your campaigns, how to track the effectiveness of your ads on relevant websites and finally how to easily control and focus your ads on these websites. This course would suit advertisers whose ads are already showing on the Content Network and who would like to know the basics of managing Content Network campaigns. Watch this course now
    Reach more potential customers through the Google Content Network Although Search is a highly effective way to reach so many of your customers, internet users are actually spending up to 95% of their time online beyond search as they browse online content like websites, news, blogs, or product reviews. This online time presents a great opportunity to reach even more of your customers. Find out how you can do this in a cost effective way with the Google Content Network. This course would suit advertisers who are new to the Content Network. Watch this course now
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FeedBurner – Feed subscription form

FeedBurner provides email subcriptions

Give your biggest fans another way to keep up with your blog or podcast feed by placing an email subscription form on your site

Snap1.

Snap2.

Snap4. Link for subscribe

Snap5. Subcription form

Snap6.

Snap7. Confirmation email

Snap8.

Snap9. Customize the communication preferences

Snap10. Email branding & Html preview

Snap12. Delivery options

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App Store sales tracking

Jonathan Johnson’s appstorestats.py

appdailysales on Google Code

appstorereports on Google Code; screenshot here

itunes-connect-scraper on Google Code

appstorestats on Google Code from Jonathan Johnson

maddyhome.com’s bash shell script; discussion here

Analyzing iPhone App Sales with Zoho DB

Process Transaction Report droplet

iTunesConnectArchiver from Rogue Amoeba

Maddox’s Piano on GitHub

Reference from : http://www.alexcurylo.com/blog/2009/03/03/app-store-sales-tracking/

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Help Google index your mobile site

(This post was largely translated from our Japanese Webmaster Central Blog.)
It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn’t easy. Mobile sites not only use a different format from normal desktop site, but the management methods and expertise required are also quite different. This results in a variety of new challenges. As a mobile search engineer, it’s clear to me that while many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly. I’d like to help ensure that your mobile site is also available for users of mobile search.
Here are troubleshooting tips to help ensure that your site is properly crawled and indexed:
Verify that your mobile site is indexed by Google
If your web site doesn’t show up in the results of a Google mobile search even using the ‘site:’ operator, it may be that your site has one or both of the following issues:

Googlebot may not be able to find your site
Googlebot, our crawler, must crawl your site before it can be included in our search index. If you just created the site, we may not yet be aware of it. If that’s the case, create a Mobile Sitemap and submit it to Google to inform us to the site’s existence. A Mobile Sitemap can be submitted using Google Webmaster Tools, in the same way as with a standard Sitemap.

Googlebot may not be able to access your site
Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Our crawler for mobile sites is “Googlebot-Mobile”. If you’d like your site crawled, please allow any User-agent including “Googlebot-Mobile” to access your site. You should also be aware that Google may change its User-agent information at any time without notice, so it is not recommended that you check if the User-agent exactly matches “Googlebot-Mobile” (which is the string used at present). Instead, check whether the User-agent header contains the string “Googlebot-Mobile”. You can also use DNS Lookups to verify Googlebot.

Verify that Google can recognize your mobile URLs
Once Googlebot-Mobile crawls your URLs, we then check for whether the URL is viewable on a mobile device. Pages we determine aren’t viewable on a mobile phone won’t be included in our mobile site index (although they may be included in the regular web index). This determination is based on a variety of factors, one of which is the “DTD (Doc Type Definition)” declaration. Check that your mobile-friendly URLs’ DTD declaration is in an appropriate mobile format such as XHTML Mobile or Compact HTML. If it’s in a compatible format, the page is eligible for the mobile search index. For more information, see the Mobile Webmaster Guidelines.
If you have any question regarding mobile site, post your question to our Webmaster Help Forum and webmasters around the world as well as we are happy to help you with your problem.
Reference from : by Jun Mukai, Software Engineer, Mobile Search Team