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Our AdWords Online Classroom provides free online training, delivered by local AdWords experts, to help you achieve long-term advertising success with AdWords. Whether you’re new to AdWords and wish to learn the basics, or you’ve been with AdWords for a while and want to take your account to the next level, we offer a range of topics to suit your needs.
To participate, all you need is a computer with an internet connection and speakers or headphones.
If you want to receive regular emails about on-demand courses and upcoming live courses, join our group now!
If you have any questions about the AdWords Online Classroom, please check out our FAQs.
Free Live Online Courses
Join us live for 30-60 minutes and then take part in a live Question & Answer session, where you might hear answers to questions you never even thought to ask.
Understanding Quality Score 02/17/2010 – 11am-12pm PST Increase your online profits by tracking and understanding the results from your advertising investment! This webinar will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking and Google Analytics. We will show you how to get started with these tools so you can analyze your return-on-investment, make informed bid decisions, learn where visitors to your website come from and identify areas for improvement. This webinar will be useful to anyone who is advertising using Google AdWords. Sign up now
Is your baby ugly? Live landing page advice 03/09/2010 – 11am-12pm PST Research shows, that you have 2-3 seconds to create the right first impression with your website. So what decides whether a user stays on your website or not? How do you make your website appealing and user friendly? Recognized author and landing page optimization expert Tim Ash will conduct landing page mini-critiques of participants’ websites during this free live webinar. For a chance to have your website evaluated by Tim during the presentation, submit it when you sign-up! Sign up now
Focus on Results: Basics of Tracking Your AdWords ROI 03/24/2010 – 11am-12pm PST Increase your online profits by tracking and understanding the results from your advertising investment! This webinar will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking and Google Analytics. We will show you how to get started with these tools so you can analyze your return-on-investment, make informed bid decisions, learn where visitors to your website come from and identify areas for improvement. This webinar will be useful to anyone who is advertising using Google AdWords. Sign up now
Free On-demand Tutorials
We’ve got your favorite topics available in bite-size courses, 15-20 minutes long, that you can watch at any time!
Getting Started
Create your account The first step to generating business with AdWords is creating your account. In this course, you’ll learn the AdWords basics and we will show you step-by-step how to create a successful AdWords account. This course would suit everyone just starting out with AdWords, or interested in learning more about AdWords before creating an account. Watch this course now
Get to know your account So, you’ve created your AdWords account but what do all of the terms mean and how do you navigate through your account? In this course you’ll learn how to make the most of your account by understanding how to move around your account and what everything means. This course will suit all advertisers who are just starting out with AdWords and who want to understand how to work with their account. Watch this course now
How to build a successful AdWords account Understanding the basics of AdWords will help you create a winning account. This course includes how your ads are ranked, how to review and understand your performance and how to make sure your visitors are turning into customers. This course will suit all advertisers who want to understand the AdWords fundamentals and how to use this knowledge to build a successful account. Watch this course now
Why can’t I see my ad? Follow the same steps our own Google specialists use to find out quickly why you might not be able to see your ad. We will walk you through identifying the issue and getting your ads back up and running. We’ll also provide you with more detailed explanations for the main reasons you may not have been able to see your ad. This course would suit advertisers who are unable to see their ad on Google and would like to walk through how to identify the issue. Watch this course now
Improving Your Account Performance
Improve your AdWords performance with key tips Learn about how to improve your AdWords account, including tips on how to structure your campaigns, manage your keywords and write effective ad texts. We’ll also take you through how to approach making improvements when you have a specific goal in mind. This course would suit all advertisers who are interested in maximising the performance of their AdWords account. Watch this course now
Use AdWords data to strategically improve your account Get deeper insight into your keywords and ads performance, then use this knowledge to make informed improvements to your AdWords account. We’ll show you how to identify top and lower performing keywords and ads, see what terms your customers are searching on and how this impacts your advertising, and provide suggestions on how to make your account perform even better. This course would suit advertisers who are looking to understand and manage their account at a more strategic level. Watch this course now
Controlling Your Costs
Maximize your advertising ROI with Conversion Optimizer Save time and increase your profits with Conversion Optimizer, a free AdWords bidding feature that allows you to set a maximum cost-per-acquisition (CPA). Join the product team for an overview of how Conversion Optimizer works and learn how you can get more conversions at a lower cost for your AdWords search and content campaigns. This course would suit advertisers who want to focus on maximizing conversions through AdWords. Watch this course now
Analyzing Your AdWords Performance
Track your AdWords ROI using Google Analytics Learn about Google Analytics and how it can provide valuable insights into your online business. This course will show you how to create a new Analytics account, how to link it to your AdWords account, and how to install the Analytics code on your website to begin tracking visitor activity and conversions. This course would suit AdWords users who are not currently using Google Analytics or users who are new to the product. Watch this course now
Set up your Analytics account to track ROI Correct set up of Google Analytics is essential to ensure that you are making decisions based on accurate data. We will cover advanced implementation issues that will give you the confidence to make effective decisions on where to spend your marketing budget and areas of your site that could be improved. This course would suit advertisers with more complex websites, such as subdomains or 3rd party shopping carts. Watch this course now
Use reports in Analytics to improve your AdWords ROI Learn how to interpret your Google Analytics reports to identify areas of development for your AdWords campaigns. Get insight into evaluating data to identify focus points and improve your AdWords performance. This course would suit advertisers who have already set up Google Analytics and are tracking data. Watch this course now
Track your AdWords ROI using Conversion Tracking Increase your online profits by starting to track and understand the results from your advertising investment! We will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking, including how to analyze your return on investment, make informed bid decisions and identify areas for improvement. This course would suit advertisers who are new to tracking their AdWords return on investment. Watch this course now
Get the most from your website with Website Optimiser With Google’s free Website Optimizer tool, you can test different lay-outs for pages of your website, and measure exactly which one generates most sales or leads. We will provide you with an introduction to website testing, including how you can set up Website Optimizer and get testing yourself. This course would suit advertisers who are actively tracking their websites conversions and who are looking to make further site changes to improve their conversion rates. Watch this course now
Expanding Your Reach & Focusing On Your Audience
Improve your Content Network performance Understand the basic steps involved in getting the best possible performance from your Content Network campaigns. We will look at how to get going on the Google Content Network, how to organise your campaigns, how to track the effectiveness of your ads on relevant websites and finally how to easily control and focus your ads on these websites. This course would suit advertisers whose ads are already showing on the Content Network and who would like to know the basics of managing Content Network campaigns. Watch this course now
Reach more potential customers through the Google Content Network Although Search is a highly effective way to reach so many of your customers, internet users are actually spending up to 95% of their time online beyond search as they browse online content like websites, news, blogs, or product reviews. This online time presents a great opportunity to reach even more of your customers. Find out how you can do this in a cost effective way with the Google Content Network. This course would suit advertisers who are new to the Content Network. Watch this course now