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AdWords Online Classroom

Reference from: http://adwords.google.com/support/aw/bin/static.py?hl=en_US&page=webinars.cs

Our AdWords Online Classroom provides free online training, delivered by local AdWords experts, to help you achieve long-term advertising success with AdWords. Whether you’re new to AdWords and wish to learn the basics, or you’ve been with AdWords for a while and want to take your account to the next level, we offer a range of topics to suit your needs.

To participate, all you need is a computer with an internet connection and speakers or headphones.

If you want to receive regular emails about on-demand courses and upcoming live courses, join our group now!

If you have any questions about the AdWords Online Classroom, please check out our FAQs.

Free Live Online Courses

Join us live for 30-60 minutes and then take part in a live Question & Answer session, where you might hear answers to questions you never even thought to ask.

    Understanding Quality Score 02/17/2010 – 11am-12pm PST Increase your online profits by tracking and understanding the results from your advertising investment! This webinar will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking and Google Analytics. We will show you how to get started with these tools so you can analyze your return-on-investment, make informed bid decisions, learn where visitors to your website come from and identify areas for improvement. This webinar will be useful to anyone who is advertising using Google AdWords. Sign up now
    Is your baby ugly? Live landing page advice 03/09/2010 – 11am-12pm PST Research shows, that you have 2-3 seconds to create the right first impression with your website. So what decides whether a user stays on your website or not? How do you make your website appealing and user friendly? Recognized author and landing page optimization expert Tim Ash will conduct landing page mini-critiques of participants’ websites during this free live webinar. For a chance to have your website evaluated by Tim during the presentation, submit it when you sign-up! Sign up now
    Focus on Results: Basics of Tracking Your AdWords ROI 03/24/2010 – 11am-12pm PST Increase your online profits by tracking and understanding the results from your advertising investment! This webinar will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking and Google Analytics. We will show you how to get started with these tools so you can analyze your return-on-investment, make informed bid decisions, learn where visitors to your website come from and identify areas for improvement. This webinar will be useful to anyone who is advertising using Google AdWords. Sign up now

Free On-demand Tutorials

We’ve got your favorite topics available in bite-size courses, 15-20 minutes long, that you can watch at any time!

Getting Started

    Create your account The first step to generating business with AdWords is creating your account. In this course, you’ll learn the AdWords basics and we will show you step-by-step how to create a successful AdWords account. This course would suit everyone just starting out with AdWords, or interested in learning more about AdWords before creating an account. Watch this course now
    Get to know your account So, you’ve created your AdWords account but what do all of the terms mean and how do you navigate through your account? In this course you’ll learn how to make the most of your account by understanding how to move around your account and what everything means. This course will suit all advertisers who are just starting out with AdWords and who want to understand how to work with their account. Watch this course now
    How to build a successful AdWords account Understanding the basics of AdWords will help you create a winning account. This course includes how your ads are ranked, how to review and understand your performance and how to make sure your visitors are turning into customers. This course will suit all advertisers who want to understand the AdWords fundamentals and how to use this knowledge to build a successful account. Watch this course now
    Why can’t I see my ad? Follow the same steps our own Google specialists use to find out quickly why you might not be able to see your ad. We will walk you through identifying the issue and getting your ads back up and running. We’ll also provide you with more detailed explanations for the main reasons you may not have been able to see your ad. This course would suit advertisers who are unable to see their ad on Google and would like to walk through how to identify the issue. Watch this course now

 

Improving Your Account Performance

    Improve your AdWords performance with key tips Learn about how to improve your AdWords account, including tips on how to structure your campaigns, manage your keywords and write effective ad texts. We’ll also take you through how to approach making improvements when you have a specific goal in mind. This course would suit all advertisers who are interested in maximising the performance of their AdWords account. Watch this course now
    Use AdWords data to strategically improve your account Get deeper insight into your keywords and ads performance, then use this knowledge to make informed improvements to your AdWords account. We’ll show you how to identify top and lower performing keywords and ads, see what terms your customers are searching on and how this impacts your advertising, and provide suggestions on how to make your account perform even better. This course would suit advertisers who are looking to understand and manage their account at a more strategic level. Watch this course now

Controlling Your Costs

    Maximize your advertising ROI with Conversion Optimizer Save time and increase your profits with Conversion Optimizer, a free AdWords bidding feature that allows you to set a maximum cost-per-acquisition (CPA). Join the product team for an overview of how Conversion Optimizer works and learn how you can get more conversions at a lower cost for your AdWords search and content campaigns. This course would suit advertisers who want to focus on maximizing conversions through AdWords. Watch this course now

Analyzing Your AdWords Performance

    Track your AdWords ROI using Google Analytics Learn about Google Analytics and how it can provide valuable insights into your online business. This course will show you how to create a new Analytics account, how to link it to your AdWords account, and how to install the Analytics code on your website to begin tracking visitor activity and conversions. This course would suit AdWords users who are not currently using Google Analytics or users who are new to the product. Watch this course now
    Set up your Analytics account to track ROI Correct set up of Google Analytics is essential to ensure that you are making decisions based on accurate data. We will cover advanced implementation issues that will give you the confidence to make effective decisions on where to spend your marketing budget and areas of your site that could be improved. This course would suit advertisers with more complex websites, such as subdomains or 3rd party shopping carts. Watch this course now
    Use reports in Analytics to improve your AdWords ROI Learn how to interpret your Google Analytics reports to identify areas of development for your AdWords campaigns. Get insight into evaluating data to identify focus points and improve your AdWords performance. This course would suit advertisers who have already set up Google Analytics and are tracking data. Watch this course now
    Track your AdWords ROI using Conversion Tracking Increase your online profits by starting to track and understand the results from your advertising investment! We will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking, including how to analyze your return on investment, make informed bid decisions and identify areas for improvement. This course would suit advertisers who are new to tracking their AdWords return on investment. Watch this course now
    Get the most from your website with Website Optimiser With Google’s free Website Optimizer tool, you can test different lay-outs for pages of your website, and measure exactly which one generates most sales or leads. We will provide you with an introduction to website testing, including how you can set up Website Optimizer and get testing yourself. This course would suit advertisers who are actively tracking their websites conversions and who are looking to make further site changes to improve their conversion rates. Watch this course now

 

Expanding Your Reach & Focusing On Your Audience

    Improve your Content Network performance Understand the basic steps involved in getting the best possible performance from your Content Network campaigns. We will look at how to get going on the Google Content Network, how to organise your campaigns, how to track the effectiveness of your ads on relevant websites and finally how to easily control and focus your ads on these websites. This course would suit advertisers whose ads are already showing on the Content Network and who would like to know the basics of managing Content Network campaigns. Watch this course now
    Reach more potential customers through the Google Content Network Although Search is a highly effective way to reach so many of your customers, internet users are actually spending up to 95% of their time online beyond search as they browse online content like websites, news, blogs, or product reviews. This online time presents a great opportunity to reach even more of your customers. Find out how you can do this in a cost effective way with the Google Content Network. This course would suit advertisers who are new to the Content Network. Watch this course now
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Introducing AdWords Comparison Ads

Today we’re excited to begin testing a new feature of AdWords called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily. Comparison Ads is part of our continuing effort to make ads more relevant and useful to our users and to help you, our advertisers, reach the people who are most interested in your products and services.

AdWords uses a host of targeting and relevancy signals to determine the best ads for each query. However, sometimes a user’s query doesn’t provide enough information for us to confidently predict what they want. Take, for example, users who search for “mortgage.” Do they want a new home loan or a refinance? Do they want a fixed rate or an adjustable rate loan? Comparison Ads improves the ad experience on Google.com by letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side.

With Comparison Ads, you can also target your offers at a more granular level, leading to more valuable, qualified leads. To see how it works, let’s use our mortgage example. Users searching for “mortgage” on Google.com may see a promotion from Comparison Ads prompting them to select the type of loan they are looking for and to compare various rates.

If they click the promotion, users are taken to a page with more detailed sponsored results. They can choose directly from the offers listed on that page, or they can further refine their search by providing additional information like income and home value. By giving users the ability to refine their search on a number of relevant attributes, we are able to show more targeted ads and provide you with more valuable leads.

Once users find an offer that matches their specific needs, they can either call you directly or request a quote. If a user requests a quote, Google automatically anonymizes the user’s phone number and sends you a unique code that you can use to contact the user. You only pay if a user calls the phone number on your offer or fills out a form to request a quote.

While Comparison Ads is still an early-stage feature, we’ve focused on a number of ways to enhance the user experience:

  • Speed — Comparison Ads shows targeted offers in less than a second. There are no long forms for users to fill out – Users see specific offers immediately and only need to fill in additional information if they wish to further refine their results.
  • Transparency — Comparison Ads only shows real products. There are no teaser rates, or bait and switch offers. Comparison Ads also standardizes the information presented to users, making it easy for them to sort and compare offers on a side by side basis.
  • Privacy — Comparison Ads won’t send advertisers any user information, including anonymized phone numbers, unless the user explicitly requests more information about an advertiser’s offer.

At this time, Comparison Ads will only show to a small number of users in select U.S. states and is only available to a limited number of advertisers in the mortgage/refinance space. Over time, we’ll increase the number of users who see Comparison Ads offers as well as the number of advertisers able to participate.

Reference from: Posted by Dan Friedman, Inside AdWords crew

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New alerts for your campaigns

Alerts are a great way to stay on top of changes in your account. In addition to the account alerts already available for billing and campaign maintenance, you can also use custom alerts to monitor shifts in key metrics like clicks and cost. We’d like to tell you about two additional alert options that we’re introducing today.

First, we’ve added alerts for new keyword and budget ideas in the Opportunities tab. Ideas are personalized tips to help you potentially improve your campaigns’ effectiveness. New ideas are usually generated for campaigns and ad groups every few weeks, but you may miss ideas that can expand your coverage and boost your traffic if you don’t check the Opportunities tab regularly. Now, when there are new ideas available for your review, you’ll see them highlighted along with the rest of your campaign alerts.

Second, if you’re using AdWords conversion tracking, you can now create custom alerts for changes in conversion volume, conversion rate, and cost per conversion. By setting alerts for your conversion data, you can make sure that you’re quickly notified about fluctuations in your key metrics.

Please note that we’re still working to bring custom alerts to all linked accounts for My Client Center (MCC) users. In the meantime, you can still set custom alerts for your individual accounts if you’re able to log into them directly.

Reference from: Posted by Dan Friedman, Inside AdWords crew

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Ads Sitelinks – Increasing choice and relevancy in search ads

As part of our ongoing commitment to helping users find the information they’re seeking online, we’re happy to announce the launch of Ad Sitelinks.

Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep within your sites. Rather than sending all users to the same landing page, Ad Sitelinks will display up to 4 additional Destination URLs on your search-based text ad for users to choose from. By providing users with more options, you can create richer, more relevant ads that improve the value of your brand terms and other targeted keywords.

With Ad Sitelinks, you can point to specific information on your site such as gift registries, special deals, holiday or event-related promotions, and store locators. Early participants in Ad Sitelinks, like Priceline.com, found that presenting multiple link options made it easier to direct users to relevant information on their sites, driving them deeper into the conversion funnel.

Currently, the option to set up Ad Sitelinks will only appear for advertisers whose ads meet a certain high quality threshold.

If your account qualifies to run this feature, you’ll find the option to set up Ad Sitelinks in your Campaign Settings tab — it will appear as “Show additional links to my site” under the “Ad extensions” section.

To learn more about Ad Sitelinks, read our FAQ in the Help Center.

Reference from: Dan Friedman, Inside AdWords crew

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Use YouTube to drive awareness and conversions

If you’d like to expand your advertising to YouTube, consider using YouTube Promoted Videos. You can make a video about your business and then promote that video alongside relevant YouTube search results. Similar to AdWords, YouTube Promoted Videos lets you decide where you’d like your videos to appear on YouTube, place bids in an automated online auction, and set daily spending budgets.

Last week we launched “Call-to-Action,” a new feature that allows you to add a clickable overlay to your Promoted Videos. This allows you to drive viewers to a website off-YouTube, which can help you drive more conversions and generate engaged, well-targeted traffic for your brand or product.

You can learn more about this new conversion feature of by visiting the recently launched YouTube Biz Blog. To start using Promoted Videos today, visit ads.youtube.com.

Posted by Amanda Kelly, Inside AdWords crew Monday, July 06, 2009 at 1:12 PM

Reference from; http://adwords.blogspot.com/2009/07/use-youtube-to-drive-awareness-and.html

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Top Tactics for Tough Times 6 tactics for maximizing your AdWords investment

The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.

1. Focus your ads on low prices and savings.

2. Use value-related keywords.

3. Make sure your ad groups are targeted and relevant.

4. Don’t waste money on irrelevant clicks.

5. Make it easy for customers to buy.

6. Focus your money on your high-performers.

You can read more about each of these tips including examples and instructions at www.google.com/adwords/tactics and you can also view these tactics in a pdf format at www.google.com/adwords/tactics/top_tactics.pdf.

We hope these tactics will help you continue to see good returns from your AdWords investment.

Posted by Amanda Kelly, Inside AdWords crew

Wednesday, May 27, 2009 at 5:54 PM